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All eyes on the S4

Agency Network: 
Published/Aired: 
May 2013

Description

Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.

Ambient advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Advertising Agency: Heimat Berlin, Germany
Chief Creative Officer: Guido Heffels
Managing Creative Director: Myles Lord
Group Creative Director: Michael Schachtner
Creative Director: Raphael Hermann
Art Director: Lucas Schneider
Assistant Copywriter: Luis Jähner
Account Manager: Christina Müller
Tv Producers: Alexander Münzer, Ute Ressler
Strategy: Andreas Mengele, Sven Koesling
Production Company: Who's Mcqueen Picture
Producers: Alke Gessler, Kalle Petersson
Director: Kai Sehr
Camera: Tobias Dengler
Editors: Daniel Kundrat, Boris Kraschin
Digital Production: Perfect Fools
Technical Director: Björn Kummeneje
Executive Producers: Rainer Spix, Philipp Petersson
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morse's picture

That was FUN! Well done. How many did they give away?

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I do not think many since you had to wait one full hour to get a free phone.

kleenex
Activity Score 51078
Web Designer/Developer
Troll's picture

I love this idea. So great.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Arnav's picture

GREAT! just do this contest in my country.....& you'll start the riots in here

Arnav
Activity Score 166
CrackerJackFlash's picture

sweet.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

barmelin's picture

Amazing ... Great idea !!!

barmelin
Activity Score 2
Marketing Manager
feysal's picture

awesome idea?

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

Comellaus's picture

Why no girls with big boobs?

Comellaus
Activity Score 2
Art Director
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