Sweden's safest hands

Agency Network: 
September 2011

Sweden's safest hands - A competition brought to you by the Swedish Post


This week the competition "Sweden's safest hands" kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you "deliver" the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is

Ambient advertisment created by Åkestam Holst, Sweden for Swedish Postal Service, within the category: Transport.

Download app here:
Advertising Agency:">Åkestam Holst, Sweden
Web / App production: From Stockholm With Love
Sound production: Plan 8
Account supervisor: Göran Åkestam
Account manager: Jacob Stjärne
Creative Director: Andreas Ullenius
Copywriter: Hanna Björk
Art Director: Lars Holthe
Production manager: Daniel Sundin, Maria Ljung
Planner: Lars Friberg
Digital producer: Johan Eklund
Graphic designer: Oscar Gardö, Anna Forsberg, Andreas Dagman
Motion designer: Nisse Axman
Assistant Art Director: Kim Ihre

Comments (6)

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Highest Rated

velle's picture
Activity Score 1550


kleenex's picture
Activity Score 50582

cool idea..

Jay121's picture
Activity Score 58

just imagine everyone walking through public like this guy...

morse's picture
Activity Score 18024

Dangerous game to walk like this on the streets, but otherwise it's a nice idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
Activity Score 5403

Love it. Great way to use the medium.

MissKarizz's picture
Activity Score 19

haha this is so awesome! And for it to be an initiative of the public post, too. Pretty sweet!

velle's picture
Activity Score 1550