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Agency Network: 
Published/Aired: 
May 2011
S&W Sports Ambient Ad -  Skier

Description

On behalf of S&W Sports, Brand Content created this unique outdoor advertising piece. The pieces were distributed throughout New England by street teams, targeting ski areas, shopping malls and neighborhoods after snowstorms.

Ambient advertisement created by Brand Content, United States for S&W Sports, within the category: Retail Services.

Advertising Agency: Brand Content Advertising, Boston MA, USA
Creative Directors: Darryl Jelley, Tom Kelly
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Highest Rated

bhuvneshwar.chd's picture

idea is good.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

morse's picture

It's good, but I'm sure I've seen this done before.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

k.app.ad's picture

its awesome...

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

niniasufle's picture

done done done!

niniasufle
Activity Score 407
Producer/Director at La Red TV
Tom Kelly's picture

As one of the two creatives who worked on this at BC, I am embarrassed. I've never seen the original before today (done by Bloom Dublin) but it still looks really bad. I'm emailing AotW now to have ours pulled.

Tom Kelly
Activity Score 2
niniasufle's picture

wow that's very nice of you, it shows that you respect others people works, and that it's more important than staying silent like nothing ever happened
(sorry my bad english)

niniasufle
Activity Score 407
Producer/Director at La Red TV
bhuvneshwar.chd's picture

idea is good.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

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