Agency Network: 
June 2008

To deliver the message that SustaiN (fertiliser) grows more grass for your cows, a giant 8m marijuana joint was installed right across from the main gate to the New Zealand National Agricultural Fieldays.

Ambient advertisment created by KingSt, New Zealand for SustaiN, within the category: Industrial, Agriculture.

Feed your cows' grass habit.

Advertising Agency: KingSt Advertising, Hamilton, New Zealand
Creative Director / Copywriter: Tony Aubrey
Art Directors: Megan Baker, Anna Wilkinson, Sam Walsh
Account Manager: Stephanie Gower

Comments (12)

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Highest Rated

mark3r's picture
Activity Score 1949

Totally agree with you guys...

Mandark's picture
Activity Score 403

not a lot of people will see a joint there....and I would drink that milk if they feed weed to cows. I can't wait to see the bong version of this...

"U think it's perfect?! Press delete and start again!"

sneakyhands's picture
Activity Score 1857

yeah they rolled it like a middle schooler. honestly it just looks like the banner flew off of the fence and landed on some hay.

mark3r's picture
Activity Score 1949

Totally agree with you guys...

teenquey's picture
Activity Score 290

can't agree more.

Andy-B's picture
Activity Score 280

I dont get it...

Crisp One's picture
Crisp One
Activity Score 2005

doesnt look like a blunt to me, just a hay stack with a bad tarp cover up

redo this ad for Fourthmeal :-P

john ler's picture
john ler
Activity Score 667

They'd better give people few blunts if they want them to see a joint here...

missed my turn's picture
missed my turn
Activity Score 426

They were totally going to make this look good, but then they got high.

kathyt's picture
Activity Score 6

The AD is obviously not a toker...

CGilb09's picture
Activity Score 572

This is for a fertilizer? WAY too borrowed interest. I didn't even realize that was supposed to be a joint until i read someone's comment, and even then I assumed it was for some anti-marijuana crap.

Tweet tweet: @ThisAbility

Quietglover's picture
Activity Score 59

hu! inappropriate!

godma's picture
Activity Score 6

well apart from the head copy i feel the rest of the copy is lost.... and that's gonna make them be selling more joints than their products....but its some nice direction