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U-ramp

Agency Network: 
Published/Aired: 
June 2010
Supor Ambient Ad -  U-ramp

Description

Brief: Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.

Develop: A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.

Success of the promotion with both client and consumer including some quantifiable results: A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.

Why the method of promotion was most relevant to the product or service: The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.

Ambient advertisement created by Leo Burnett, China for Supor, within the category: House, Garden.

Advertising Agency: Leo Burnett, Shanghai, China
Executive Creative Directors: Gordon Hughes, Amanda Yang
Creative Director: Forest Young
Art Directors: Gordon Hughes, Amanda Yang, Forest Young
Copywriters: Amanda Yang, Donna Dong
Illustrator: Dicky Lui
Typographers: Lin Wei-jin, Handsome Wong
Designers: Sean Qu, Lin Wei-jin, Handsome Wong
Photographers: Eric Dang, Nicholas Siau
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Jupiter's picture

so clever:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Roshan Quintus's picture

wow ! no comments they have won it.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

janeliza's picture

Funny & Great Idea

janeliza
Activity Score 41
Burapha University
Hiperion's picture

Superb idea, but is that effective?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Dzsoi's picture

Yeah, this rocks! I bet this got extra media attention, so it must have been visible and effective.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Ramezani's picture

This is sooooo coool.

Ramezani
Activity Score 315
Art Director at Art Director
suheru's picture

And two speakers would be great with cooking voices

suheru
Activity Score 54
Graphic Designer
Kateter's picture

by far the best idea among Cannes winners so far.

this is absolutely brilliant.

btw, trampoline would probably be even better.

Kateter
Activity Score 2029
Copywriter
Dzsoi's picture

Trampoline is a good idea, I 2nd that.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
bad astronaut's picture

not really, you don't use a non-stick pan to jerk the food up and down. You slide the pan around...so the back and forth motion of the skaters is better suited as a concept.

bad astronaut
Activity Score 544
Dzsoi's picture

Ooops, my non-existing knowledge in cooking payed off. Thx for the info!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Kateter's picture

good and valid point.

so I'll be using trampoline for one of m ideas. hands off of it!!!! ;-)

Kateter
Activity Score 2029
Copywriter
Emanresu's picture

Only in Asia would you see a prawn and a sunny side up egg skating in public. Wonderful idea!

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

ohhhhhhhhhhh myyyyyy goddddddd , i work in advertising and i skate ... this is just .. wow...

Guest
funky_frogii's picture

loving it..........

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

10/10. Genius.

Guest
hal9000's picture

funny!

hal9000
Activity Score 192
Guest's picture

unexpected & too smart, congrats!!!

Guest
bi_sign's picture

10/10 because Funny & Great Idea,I like it

bi_sign
Activity Score 262
Art Director
Guest's picture

nice concept.....

Guest
Guest's picture

any one notice designer is called Handsome Wong? lol

Guest
AssassinX's picture

This one is very funny.

Haha a brilliant idea for non-stick pans, I love it

AssassinX
Activity Score 1329
TommyO's picture

Cool. :-)

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

velle's picture

im sold!

velle
Activity Score 1550
Copywriter
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