Comments (24)

Log in or register to post comments
primo_susto's picture
Activity Score 440

this is good

djakuza's picture
Activity Score 517

cannes winner...

iwannatalktosamson's picture
Activity Score 701

Awesome idea.

They should add an 'after' image to this layout to show it completed.

davegregory's picture
Activity Score 42

tip top idea, very responsibubble of them

cperry's picture
Activity Score 280

Nice connection and fresh. kudos

Zekin's picture
Activity Score 102

for me is disgusting...

nice idea, but disgusting...

bertie's picture
Activity Score 54

Really good, interesting idea...though to be truly great we really need to see if it worked and people actually added gum and made the picture (not just the agency guy that's featured in this shot). It would then be great to see what it looked like after people added gum to it. This I feel will hold the concept back at Award shows.

Garg0yle's picture
Activity Score 144

Top Gun!

alvinpck's picture
Activity Score 1467

Fantastic idea and great used of medium.
But a little gross. Especially when you are pressing gums besides other people's.


partho's picture
Activity Score 46

would'nt it be better if the line drawings could be of famous Australian landscapes?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Interesting idea. But I ain't never touching that saliva-covered, germ-infested board with my exposed bare fingers!

everartz's picture
Activity Score 7613

indeed this is really good and responsible work...

| everartz |

daniel ieraci's picture
daniel ieraci
Activity Score 333

Brilliant on every level. Absolutely love it.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Top Gum!

jawtok's picture
Activity Score 183

Really good idea, specially for the creatives out there who are very "nature" conscious! But I agree with some of you guys about not wanting to touch other people's chewing gums, it does sounds gross. I also like Patho's comment about it would be a bonus to have Australian landscapes or to have a more appropriate/clever picture instead of an arb picture of Marilyn Monroe. Really good concept though!

luigi bindi's picture
luigi bindi
Activity Score 8

very very good ad...
next gold in cannes

Michael Wolmans's picture
Michael Wolmans
Activity Score 94

This is terrible

Bye's picture
Activity Score 1464

It's a nice idea, but it's nasty and certainly not very pretty to look at. Not very convincingly presented either, it's jut not there yet.

timcurrysbadaccent's picture
Activity Score 83

Hubba Bubba, now in bitter flavour!

Tinglow's picture
Activity Score 614

I doubt if chewing gums come out in so many flavours and colors...I don't think the painting will ever be complete. But this really is an effective idea. Rock on DDB!

teenie's picture
Activity Score 1894

I love it! Way to get people interacting with your ad. Brilliant idea.

pooja gadodia's picture
pooja gadodia
Activity Score 86
johnstone's picture
Activity Score 24

Possibly a contender for a FAB Award!

ryanfluet's picture
Activity Score 105

Already done in march '07 on the american reality show "kid nation."

good in principle, disgusting in outcome.