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Agency Network: 
Published/Aired: 
March 2008
Sumbawa Ambient Ad -  Sea

Description

Ambient advertisement created by Fischer, Ecuador for Sumbawa, within the category: Retail Services.

Caption

Feel the strength of the sea.

Advertising Agency: ToroVazquezMora FisherAmerica, Ecuador
Creative Director: Luiz Duboc
Creative Team: Jorge Cruz, Fernando Franco
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indie's picture

Done... a lot of times.

indie
Activity Score 516
Copywriter |

INDIE

Mr.Top's picture

And they should also have done it for real... why photoshop something it perfectly doable? Don't understand these people.

Mr.Top
Activity Score 728
k_lounge's picture

Not a bad idea for surfing .. but the Art direction could be much better

k_lounge
Activity Score 20
Alkaster
bknowlden's picture

As soon as I saw it I thought, "man, I can't believe that hasn't been done, it's great". Even if it has been done, I'd be excited to stumble across it in person.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

nice gaijin's picture

Oh my goodness, an idea that has been done before? 9_9

well executed.

nice gaijin
Activity Score 815
klaussnow's picture

I have to agree, its a really eye-catching beautifully executed piece. Imagine it Lifesize!
:gasp::

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Drapion1's picture

una idea vieja, y un recurso muy usado pero bien ejecutado.

Drapion1
Activity Score 46
Ad_Man's picture

totally agree... this one looks better than the one with the blue paper, but sorry, it's already done.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

poonbabor's picture

good idea to surf

poonbabor
Activity Score 2
bangkok university
Javier Ramírez's picture

Muy buena, Luiz y Fernando....más que dos profesores, dos maestros.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

mlsman5000's picture

done, done, done.

mlsman5000
Activity Score 128
Saatchi & Saatchi
sumsum's picture

nice idea. but the line is really bad

sumsum
Activity Score 613
copywriter
ito's picture

anastacia, at least only ignorance opens the mind to knowledge. By the way, thanks a lot. Fernando, Jorge, Luiz

ito
Activity Score 6
Creative Director
Snerkadoodle Snr.'s picture

Students?

Snerkadoodle Snr.
Activity Score 52
Copywriter
Javier Ramírez's picture

No, teachers.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

17's picture

que cabreante los lambones, ¨más que dos profesores, dos maestros¨ uuuuy

17
Activity Score 16
publicista
will30x's picture

El problema además de que la idea es vieja y hecha 600 veces, es que se dirige a un target reducido, lo cual ya es una ventaja, pero la pregunta del millón es: funcionó? y no solo me refiero a si fue entendida, logró lo que se buscaba?

will30x
Activity Score 18
creative director
17's picture

es un trucho, asi de simple!!! querian ganarse un premio con eso. Pero Ojo, que ya los jurados internacionales no tienen mas de 50 años. IDEAS FRESCAS POR FAVOR!!!

17
Activity Score 16
publicista
17's picture

duboc no quites los comentarios, donde esta la libre expresion!!!

17
Activity Score 16
publicista
Marc G's picture

Ariel have used the curving away idea! Am a student, even i could do better than this. Dig deeper. Seems like your focus is too much on impact.
Communication then pursuation needs first.

Marc G
Activity Score 20
Newcastle
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