Agency Network: 
March 2008

Ambient advertisment created by Fischer, Ecuador for Sumbawa, within the category: Retail Services.

Feel the strength of the sea.

Advertising Agency: ToroVazquezMora FisherAmerica, Ecuador
Creative Director: Luiz Duboc
Creative Team: Jorge Cruz, Fernando Franco

Comments (20)

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indie's picture
Activity Score 516

Done... a lot of times.


Mr.Top's picture
Activity Score 728

And they should also have done it for real... why photoshop something it perfectly doable? Don't understand these people.

k_lounge's picture
Activity Score 20

Not a bad idea for surfing .. but the Art direction could be much better

bknowlden's picture
Activity Score 3647

As soon as I saw it I thought, "man, I can't believe that hasn't been done, it's great". Even if it has been done, I'd be excited to stumble across it in person.

nice gaijin's picture
nice gaijin
Activity Score 815

Oh my goodness, an idea that has been done before? 9_9

well executed.

klaussnow's picture
Activity Score 1645

I have to agree, its a really eye-catching beautifully executed piece. Imagine it Lifesize!

... its already been done...

Drapion1's picture
Activity Score 46

una idea vieja, y un recurso muy usado pero bien ejecutado.

Ad_Man's picture
Activity Score 826

totally agree... this one looks better than the one with the blue paper, but sorry, it's already done.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

poonbabor's picture
Activity Score 2

good idea to surf

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Muy buena, Luiz y Fernando....más que dos profesores, dos maestros.

Chief Creative Director Nexus BBDO

mlsman5000's picture
Activity Score 128

done, done, done.

sumsum's picture
Activity Score 613

nice idea. but the line is really bad

ito's picture
Activity Score 6

anastacia, at least only ignorance opens the mind to knowledge. By the way, thanks a lot. Fernando, Jorge, Luiz

Snerkadoodle Snr.'s picture
Snerkadoodle Snr.
Activity Score 52


Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

No, teachers.

Chief Creative Director Nexus BBDO

17's picture
Activity Score 16

que cabreante los lambones, ¨más que dos profesores, dos maestros¨ uuuuy

will30x's picture
Activity Score 18

El problema además de que la idea es vieja y hecha 600 veces, es que se dirige a un target reducido, lo cual ya es una ventaja, pero la pregunta del millón es: funcionó? y no solo me refiero a si fue entendida, logró lo que se buscaba?

17's picture
Activity Score 16

es un trucho, asi de simple!!! querian ganarse un premio con eso. Pero Ojo, que ya los jurados internacionales no tienen mas de 50 años. IDEAS FRESCAS POR FAVOR!!!

17's picture
Activity Score 16

duboc no quites los comentarios, donde esta la libre expresion!!!

Marc G's picture
Marc G
Activity Score 20

Ariel have used the curving away idea! Am a student, even i could do better than this. Dig deeper. Seems like your focus is too much on impact.
Communication then pursuation needs first.