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Published/Aired: 
June 2007
Description: 

Cannes Lions 2007 Direct Gold Winner

Advertising Agency: Arc Worldwide, Kuala Lumpur, Malaysia
Executive Creative Directors: Yasmin Ahmad, Tan Kien Eng
Art Directors: Jaideep Mahajan, Yoong Seow Fong
Copywriters: Pauline Feliciano, Ha Wei Na
Production Manager: Ong Chee Hin
Client Servicing: Jaideep Mahajan

Comments (9)

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TopJeff's picture
TopJeff
Activity Score 479

Wow, very creative. Self-perpetuating advertising. In a way, it's a bit like online viral marketing. The photocopiers have become "infected" and are spreading the message around with every document that is copied. That's great thinking!

Jeff

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restless_r's picture
restless_r
Activity Score 275

very very very :)

addyhoch10's picture
addyhoch10
Activity Score 2592

doubtless a great medium.
but when i'm photocopying something i usually don't want something else printed on it and i'd probably throw away the single printed on sheet (or the whole stack) with this line on it, remove the sticker and restart.

deep_tracy's picture
deep_tracy
Activity Score 588

another wow idea.

itch's picture
itch
Activity Score 806

very creative! love it!

* it's not how good you are. it's how good you want it to be *

Joe76's picture
Joe76
Activity Score 762

If it would´ve been of any other client I think it would´ve been really tasteless, but this is very very nice. Two thumbs up!

WhereIsMyBackPay's picture
WhereIsMyBackPay
Activity Score 177

Great great great. Perfect. ;)

adman.king's picture
adman.king
Activity Score 51

Genius.

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