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Stick & Save

Published/Aired: 
June 2007
 Stick & Save

Description

Cannes Lions 2007 Direct Gold Winner

Advertising Agency: Arc Worldwide, Kuala Lumpur, Malaysia
Executive Creative Directors: Yasmin Ahmad, Tan Kien Eng
Art Directors: Jaideep Mahajan, Yoong Seow Fong
Copywriters: Pauline Feliciano, Ha Wei Na
Production Manager: Ong Chee Hin
Client Servicing: Jaideep Mahajan
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TopJeff's picture

Wow, very creative. Self-perpetuating advertising. In a way, it's a bit like online viral marketing. The photocopiers have become "infected" and are spreading the message around with every document that is copied. That's great thinking!

Jeff

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TopJeff
Activity Score 479
Marketing Manager
restless_r's picture

very very very :)

restless_r
Activity Score 275
Art Director
addyhoch10's picture

doubtless a great medium.
but when i'm photocopying something i usually don't want something else printed on it and i'd probably throw away the single printed on sheet (or the whole stack) with this line on it, remove the sticker and restart.

addyhoch10
Activity Score 2592
Art Director
deep_tracy's picture

another wow idea.

deep_tracy
Activity Score 588
Copywriter
itch's picture

very creative! love it!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Joe76's picture

If it would´ve been of any other client I think it would´ve been really tasteless, but this is very very nice. Two thumbs up!

Joe76
Activity Score 762
Art Director
WhereIsMyBackPay's picture

Great great great. Perfect. ;)

WhereIsMyBackPay
Activity Score 177
Graphic Designer at Graphics Designer
adman.king's picture

Genius.

adman.king
Activity Score 51
Adman & King
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