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A portrait out of words

Agency Network: 
Published/Aired: 
November 2011
Steimatzky Ambient Ad -  A portrait out of words

Description

A portrait out of words - your portrait written by street authors.The artists are authors and the sketch is a short story written on the spot.

Ambient advertisement created by ‏Y&R, Israel for Steimatzky, within the category: Retail Services.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Amit Gal
Art Director: Shirley Bahar
Copywriter: Orit Bar-Niv
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Highest Rated

CuriousPencil's picture

It's not a portrait, it's an interview. If *only* these 'street authors' [anyone with a pen] could actually make a face out of letters, that might be something to hinge a campaign on. This effort boils down to "tell your life story to a stranger, who will write it down and charge you for the effort. Oh, and buy books."

Lost in translation, or lost in Wrong?

CuriousPencil
Activity Score 4225
Copywriter
sync's picture

w
t
f
?

sync
Activity Score 107
CuriousPencil's picture

It's not a portrait, it's an interview. If *only* these 'street authors' [anyone with a pen] could actually make a face out of letters, that might be something to hinge a campaign on. This effort boils down to "tell your life story to a stranger, who will write it down and charge you for the effort. Oh, and buy books."

Lost in translation, or lost in Wrong?

CuriousPencil
Activity Score 4225
Copywriter
arthor's picture

Handwriting dakota, faux bold. I think I have finally seen it all.

arthor
Activity Score 513
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