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Promo - Paper as much as you can carry

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Ambient advertisement created by Preuss und Preuss, Germany for Staples, within the category: Office Equipment.

Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Director: Zuzana Havelcova
Grafik: Barbora Panikova
Copywriter: Michael Preuss
Consultant: Nina Preuss
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de_martin's picture

Funny, but not hahaha funny.

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

Matt Tonkin's picture

Any lawsuits over back injuries/ falling paper on people?

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Blashyrkh's picture

It's polystyrene, and one solid object.

Blashyrkh
Activity Score 32890
Art Director
Matt Tonkin's picture

I meant the people going into the store and carrying way more paper than they can handle.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Blashyrkh's picture

Ah. I don't think dumbs are the target. :)

Blashyrkh
Activity Score 32890
Art Director
velle's picture

LOL

velle
Activity Score 1550
Copywriter
Guest's picture

nice and envolving.:)

Guest
keithstoeckeler's picture

Works well. If I saw a bunch of people with huge stacks of paper it would get my attention. And the Staples red doesn't hurt either to attract eyeballs.

keithstoeckeler
Activity Score 425
Dzsoi's picture

This is good, hats off for making an interesting promotion.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
KubaLibre's picture

I would say that pain reliever Motrin did a better job...

http://www.youtube.com/watch?v=pFpRAqVzRWk

KubaLibre
Activity Score 78
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