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Guerilla Campaign - Tape-Branding

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Ambient advertisement created by Preuss und Preuss, Germany for Staples, within the category: Office Equipment.

Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Director: Zuzana Havelcova
Grafik: Barbora Panikova
Copywriter: Michael Preuss
Consultant: Nina Preuss
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Highest Rated

Guest's picture

Good Idea, but there's something missing.
What's the reason and relevance for the tape(apart from being eye catching)? please explain.

Guest
jackmancer2017's picture

Excellent campaign though I'm not to fond about this one. To be honest, it's still polluting the city.

jackmancer2017
silvi's picture

City looks dirty with this type anywhere.

silvi
Activity Score 4172
Copywriter
Guest's picture

it would have been cool if the call to action invited you to pick up this tape rolls and bring them back to the store for a discount. AND THERE YOU HAVE IT A CLEAN CITY AGAIN.

Guest
Guest's picture

Agree

Guest
Guest's picture

i think it's every smart,and help save money for client.

Guest
bobby666's picture

nice promo stunt. cost effective and eye-catching. good work guys.

bobby666
Activity Score 1460
RMG Connect, India
Guest's picture

Good Idea, but there's something missing.
What's the reason and relevance for the tape(apart from being eye catching)? please explain.

Guest
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