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pig0982's picture
pig0982
Activity Score 6
Art Director at ad
8718's picture
8718
Activity Score 132
Other
klaussnow's picture

woah!

klaussnow
Activity Score 1645
Art Director |

... its already been done...

pneuburg's picture

I'd like to know too! There seems to be a lot of that prowling around.

pneuburg
Activity Score 251
Creative Director |

pjn

pig0982's picture

Hi, I'm an art director, Jeseok Yi who made this work.

I made this idea before March, 1 2007 which is the dead line for Clio award 2007.

and It got award letter in April, 12, 2007.

and The only thing I know is that very similar idea of mine was posted couple of days before. that's the simple fact.

pig0982
Activity Score 6
Art Director at ad
iwritestuff's picture

many ideas are not originals, they're just improvements. that's the nature of it. some call it "flattery." besides, inspiration comes from ideas already created, no? (i'm not promoting flagrant plagiarism, i'm just professing an opinion.)

iwritestuff
Activity Score 28
Copywriter
whiskey's picture

Even if its a stolen or copied idea, I don't think that should matter because the copy makes you think. Great work Jeseok Yi, both for art direction and copy.

--
A creative strategist

whiskey
Activity Score 41
Guest's picture

Great!

Guest
Guest's picture

Nice one.

Guest
Guest's picture

I disagree with whiskey. It should not get any respect if it was stolen.
But it was not stolen. The other one was the stolen one. Great idea!
But why the top step yellow? For safety I guess. I would rather have
seen the top step covered. Ok getting picky. Still amazing.

Guest
yoono's picture

.....

yoono
Activity Score 115
Art Director at ADRICH
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