Pursue Knowing Campaign

Agency Network: 
February 2011

St. Louis Children's Hospital: Pursue Knowing Campaign


Until a child is sick, a parent pays little attention to which hospital they should rely upon. St. Louis Children's Hospital is a world leader in children's medicine. They asked McKee Wallwork Cleveland to develop a way to more fully communicate why sick children from all over the world are brought to them to be healed. The answer can be summed up in one word: Knowing. This short video explains how a fully integrated campaign communicates in a very unconventional way that medical expertise and a special understanding of children is what makes St. Louis Children's Hospital the best choice when a child becomes sick.

Ambient advertisment created by McKee Wallwork, United States for St. Louis Children's Hospital, within the category: Health.

Advertising Agency: McKee Wallwork Cleveland, Albuquerque, NM, USA
Creative Director: Bart Cleveland
Associate Creative Director: Daniel Andreani
Design Director: Michael Powers
Copywriters: Bart Cleveland, Carly Shearer
Art Directors: Daniel Andreani, Michael Powers, Ashlee Powers, Christopher Love
Digital Project Director: Elizabeth Reed
Agency Producer: Tom Garcia
Integration Director: Emily Griebel
Film Production: Hornet Animation
Directed by: Mixtape Club, Yves Geleyn
Executive Producer: Michael Feder
Producers: Zack Kortright, Jan Wohrle
3D Artists: Ylli Orana, Erwin Riau
Rotoscope Artist: Tiffany Chung
Designer: Ben Plouffe
Compositors: Julien Koetsch, Gabe Pulecio
Animators: Connie Li Chan, Aaron Stewart
Fabricators: Nathan Asquith, Erika Bettencourt, Connie Li Chan
Editor: Anita Chao
Music by: Huma-Huma
Online Production: Joystick
Creative Director: Josh Holmes
Technical Director: Phil Euler
Client Services: Sara Francis
Production Director: Richard Stewart
Developers: Dan Hill, Jairus Aragon, Alvin Aleria, Fernan De Dios

Comments (7)

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dean viii's picture
dean viii
Activity Score 1686

I've got a fever. And the only prescription is more concept. Actually any concept.

Boxey's picture
Activity Score 8879


atb2005's picture
Activity Score 13557

Great. Love the visuals.

Lazarus's picture
Activity Score 1536

Nicely packaged case, but not a lot of 'wow'.

vote4pedro's picture
Activity Score 4601

This is one of this agency's few paying clients. And the reason why they have to do scam ads for non-paying clients.

whcgonzo's picture
Activity Score 76

Ah, the in-house guru speaks. BEHOLD!

whcgonzo's picture
Activity Score 76

He mad? Oh, he mad.

Poor guy.