Advertisement

Tell it like it is, 3

Campaign
Agency Network: 
Published/Aired: 
January 2007

Description

Ambient advertisement created by Saatchi & Saatchi, Denmark for Sprite, within the category: Non-Alcoholic Drinks.

Caption

Sprite Zero – No sugar. No bull***t.

Advertising Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell
Log in or register to post comments

Highest Rated

the_ashlands's picture

the (pre-fold) copy relates to the product in that they both have no sugar (or arent 'sugar coated')...just as the text in the speech bubbles (post-fold) isnt sugar coated, but rather its blunt and direct.

this concept is definitely creative. strong, strong, strong

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

theassailante's picture

brilliant

theassailante
Activity Score 234
Other
jennywhx's picture

smart plot planning, but what is it related to No sugar, No Bullxxxt? the story plot doesn't relate to the product..or i can't see the relation.
the tag line was not attractive enough as well, no sugar no bullshit? no bullshit okie.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

jennywhx's picture

okie, i take back my comment above that the story plot doesn't relate to the product. after all 4 i think i got what they want to say. :P

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

CDart's picture
CDart
Activity Score 54
Creative Director
the_ashlands's picture

jnan...check this out...beck is not anywhere close to being the first one to do a folding double image.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

jennywhx's picture

fold fold fold, ideas being fold, nothing seriously new under the sun tho.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

thinkFRESHdesign's picture

Haha - those facial expressions don't even match what is being said in the speech bubbles. Weak concept. Not at all creative and the copy doesn't really relate to the product (as mentioned above). Not upon first glance, anyhow. Weak, weak, weak.

thinkFRESHdesign
Activity Score 242
Other |

original doodles + creative sweat = thinkingfresh.ca

the_ashlands's picture

the (pre-fold) copy relates to the product in that they both have no sugar (or arent 'sugar coated')...just as the text in the speech bubbles (post-fold) isnt sugar coated, but rather its blunt and direct.

this concept is definitely creative. strong, strong, strong

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Advertisement