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roman-schwienbacher.com's picture

the spoon can not resist ???

roman-schwienba...
Activity Score 1021
Photographer
Desi's picture

ok!

Desi
Activity Score 1042
tamer samy's picture

Nice

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

slim's picture

Surely there are better ways to express the idea of desire/temptation than this gimmick? Compare it to the following adidas campaign where as much work has gone into the execution as the idea.

slim
Activity Score 1047
Copywriter
dabrix's picture

Yum :) i like it but if there is some shadows maybe that's better

dabrix
Activity Score 29
Graphic Designer |

Dabrix

copycomoelcopi's picture

oh, maybe the spoon had a bad day at the office…

copycomoelcopi
Activity Score 822
Copywriter
addyhoch10's picture

looks like this spoon was stuck into the ice cream wrong side up just in order to make it bow down.

addyhoch10
Activity Score 2592
Art Director
MindDrift's picture

lol @ previous posts...aren't you tired of personifications? ninja cows, speaking cars, and spoons with spine injuries...

MindDrift
Activity Score 1170
Graphic Designer
Tefami812's picture

Y?

Tefami812
Activity Score 52
Client Servicing
MindDrift's picture

You personify a bengali bitch...

MindDrift
Activity Score 1170
Graphic Designer
bust-four-north's picture

Shut the door, Ib.

bust-four-north
Activity Score 32
Illustrator
picturejockey's picture

It looks like the spoon forgot to take viagra

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

justpassingby's picture

Ivan, you better take out angolan boy here, "suat-your-mouth", hes been a member for 7 hours and have slagged off 3 of your regular customers.
Behave suat-your-mouth and make some decent comments.

justpassingby
Activity Score 1368
Other
B128's picture

True. And maybe he should post his ads from Angola so we can see how great he is 1st.

B128
Activity Score 392
Art Director
visitor79's picture

On the contrary, I think it's a striking entry that sends a clear message. The copy is clear and the visual mechanism compliments it. I can't see why people are having a hard time with such simplicity.

visitor79
Activity Score 2
Other
jkschlitz's picture

I agree. People seem to get so much enjoyment out of criticizing that they look for things to make negative comments about whether they're deserving or not. This isn't an award-winning or unique ad, but it's certainly a good one.

jkschlitz
Activity Score 48
Graphic Designer
TRICKY's picture

it feels like the product is SOOOOOOO toxic that it can bend metal in this case ,a spoon.

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

basuca's picture

erection disfuntcion?

basuca
Activity Score 48
Graphic Designer
aix's picture

Hahaha! basuca! you are right!

aix
Activity Score 49
Art Director
Big Friendly Monster 822's picture

erection disfunction? Please man! you can't even spell disfunction right! I guess you're the one with the disfunction. On top of that, i guess the idea of the whole ad was that the ice-cream is so desired that even a 2D spoon becomes alive just to have it.

Big Friendly Mo...
Activity Score 159
Art Director
kuthub's picture

Excellent thought.. I wud call it a master piece… so nice.
KU

kuthub
Activity Score 24
Art Director at AD+WISE Worldwide |

KUTHUB(K2B)

sparky's picture

for some reason.....i just dont buy it.

sparky
Activity Score 454
Copywriter at M&C Saatchi
Big Friendly Monster 822's picture

Hey Sparky! if u don't buy it then sell it... ;)

Big Friendly Mo...
Activity Score 159
Art Director
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