Beautiful women don't pay

Agency Network: 
May 2013

Beautiful Women Don't Pay


Spoleto is a fast food chain restaurant that works on the concept “Create good moments here”. So we helped women to increase their self-esteem, making their own good moments in the International Womens'Day. In Brazil, there's a very popular saying that says: “Beautiful women don't pay, but also don't get it.” Spoleto surprised everyone by breaking this rule. We asked every women “Are you beautiful?”. Every single one that said “Yes, I am beautiful” didn't have to pay for the meal.

Ambient advertisment created by Artplan, Brazil for Spoleto, within the category: Food.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Creative Supervisor: Betoca jencarelli
Copywriter: Bruno Pimentel
Art Directors: João Santos, Eduardo Ferraz
Art Assistant: Caroline Gomes
Account Directors: Guilherme Giuliani, Viviane Sade
Executive Account: Bianca Barata
RTVC: Ana Ourique
Production: Capim Filmes

Comments (3)

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kleenex's picture
Activity Score 50174

Interesting idea.

erectus's picture
Activity Score 5326

Yes. really good.

Ken Foggygraveland's picture
Ken Foggygraveland
Activity Score 79

Really really good idea. But I wish they had chosen women who obviously have a lower self-esteem. Most of the girls here are hot and they already know it.

Wholey moley,
Ken T.