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wake up ya'll's picture

idea stolen from Banksy.

wake up ya'll
ki's picture

ENVY!!!!!!!

ki
Activity Score 124
Copywriter
Blahg's picture

I'd like to see some non-agency photos because it seems cool. This photo kinda makes it look like a model, but I recall reading somewhere else about this.

Blahg
Activity Score 616
Copywriter
fauxjebus's picture

Here's a pedestrian shot of what it looked like
http://www.boredstop.com/index.php?option=com_content&task=view&id=106...

But whatever, it's still a totally awesome ad.

Check out the Prev image on that link too, weird stuff!

fauxjebus
Activity Score 500
Art Director at WAX
Blahg's picture

Awesome, thanks! I'd heard lots about this execution before and was looking for a "real" photograph.

Blahg
Activity Score 616
Copywriter
fersvax's picture

Masters of photoshop or just a nice view of reality?

fersvax
Activity Score 1239
Art Director |

FER.

kc_brock's picture

nationwide has humongous balls!

great work, especially to the media people on this one. the media buyer's name should be listed on the credits.

kc_brock
Activity Score 703
Art Director |

rd

Salet's picture

Awesome. This may be dumb, but is Coop's paint real? Is this a double brand ad?

Salet
Activity Score 288
Copywriter
musback's picture

i was kinda hoping it was for the paintbrand in stead of the insurance. Very good ad though!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

Maxwedge's picture

People will remember the paint, but prob not the Nationwide brand (unless it's a double brand thing) That last panel is confusing, a mess frankly, Ad for paint, panasonic TV's or retirement? Sorry not familiar with brand/s.

Right now theres a very green lake in Texas or a shit load of green vinyl adhesive buried somewhere.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

j4son's picture

maybe the copy could've read, "Because life comes at you fast." just a thought anyway, otherwise I like it.

j4son
Activity Score 266
Copywriter
Blahg's picture

Life Comes At You Fast is the campaign slogan - not just tag copy.

Blahg
Activity Score 616
Copywriter
j4son's picture

maybe the copy could've read, "Because life comes at you fast." just a thought anyway, otherwise I like it.

j4son
Activity Score 266
Copywriter
j4son's picture

maybe the copy could've read, "Because life comes at you fast." just a thought anyway, otherwise I like it.

j4son
Activity Score 266
Copywriter
wtf?'s picture

suggesting adding because to the front of a tag? are you f'ing serious! are you even in advertising?
sh#t!

wtf?
Umlaut's picture

Respect

Umlaut
Activity Score 199
Creative Director |

Umlaut

dookievil's picture

Buen photoshop y buena idea, pero tengan cuidado con los detalles, observen la parte inferior derecha.

dookievil
Activity Score 92
Copywriter
Scam Detector's picture

I really don't get this. Can someone help me out?

It all looks very forced and only done to get an entry in outdoor/ambient.

Scam Detector
Activity Score 1048
General Manager
deep_tracy's picture

so a giant can of paint spilled its contents on your car. big deal. eyecatching, but i think too trivial for insurance, especially with 'life' in the slogan.

deep_tracy
Activity Score 588
Copywriter
aadi's picture

This is ambient right? Great...

aadi
Activity Score 230
Copywriter
Jet Propulsion Lab's picture

Seems on this one the agency strayed too far from their previously more conceptual work with MC Hammer and K-Fed superbowl ads. The tag line made perfect sense on those. Here, the line's a bit of a disconnect...
But you COULD argue that the line could be interpreted as "shit happens when you least expect it."

Jet Propulsion Lab
Activity Score 10679
Copywriter
Spanky's picture

nice to see a client shell out the cash for something like this.

Spanky
Activity Score 4899
Other
stereodeluxe's picture

this is a great piece of work. and a huge idea. still, this kind of has been done before.

http://www.blissblog.de/article/rei-street-marketing

stereodeluxe
Activity Score 176
Graphic Designer
Blahg's picture

That execution isn't even comparable except that it involves paint.

Blahg
Activity Score 616
Copywriter
rickyboy's picture

Oh come on this is fantastic, as it is it's easy to add or try and change it now but get the idea in the first place then comment!! fantastic work!!! says what it does on the tin!!! so to speak

rickyboy
Activity Score 18
Creative Director
stereodeluxe's picture

hello?

mr martin? did i say that i think its the similar idea? dont think so.

i do think its great and didnt mean to its the same idea. but sometimes people get inspired by other people.

no actually its the same green tone and theres a car in it which makes it a copy.

stereodeluxe
Activity Score 176
Graphic Designer
Conceptual-eyes's picture

I hope you know it's not advertising the paint, but Nationwideon the right.

Conceptual-eyes
Activity Score 1475
Copywriter
Conceptual-eyes's picture

I hope you know it's not advertising the paint, but Nationwide on the right.

Conceptual-eyes
Activity Score 1475
Copywriter
stereodeluxe's picture

thank you?

stereodeluxe
Activity Score 176
Graphic Designer
felipe chacon's picture

SOMEONE CALL GHOSTBUSTER!!!!!

felipe chacon
Not Todd Tilford's picture

Weird how the actual "pedestrian" photo bears very little resemblance to the agency-submitted version (which is far cooler).

Not Todd Tilford
Yr's picture

it's AWESOME!!!

Yr
Activity Score 168
Copywriter
Disco Munky's picture

Looks more like an instalation than a billboard.

Take away the line and it's just spilt paint.

Impressive to look at, but that's about it.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

johnston's picture

Neat.

johnston
Activity Score 144
Copywriter
pieter's picture

super dope

pieter
Activity Score 216
Art Director
Charlie Pratt's picture

What happened to the parking space lines on the edge of the lot spill?

Charlie Pratt
Activity Score 427
Spanky's picture

if you look at a real shot of it, you can see that the agency cheated a bit and retouched the crap out of it. the spill didn't really go out that far.

Spanky
Activity Score 4899
Other
one's picture

I SAW IT WHEN IT WAS BEING INSTALLED.

ACTUALLY THE PAINT GREW OVER A WEEK OF INSTALLING IT.
THIS SHOT IS FROM THE FIRST DAY
AND THE OTHER SHOT IS THE FINISHED PRODUCT.

one
crrrrrup's picture

THANK YOU OLD MAN! DON'T HAVE TO SHOUT!
HEH?

Are you Stephen Hawking?
If so: I dance better than you!

crrrrrup
jrobertsarts's picture

awesome, me too! i was at ccad when it was going up... crackhaus haha

jrobertsarts
Activity Score 2
Umlaut's picture

Makes it even better then

Umlaut
Activity Score 199
Creative Director |

Umlaut

pixelbomb1's picture

NOW THAT'S THINKING OUTSIDE THE CAN!

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Clief Kole's picture

i luv ambient and this is really cook.

Clief Kole
Activity Score 126
Art Director at snr art director at Express DDB Kenya
Jarne von Wolfsburg's picture

* * * * *

cannes ambient

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

lamarcaden's picture

more to feed on.

http://flickr.com/photos/48116183@N00/536340465/

lamarcaden
Activity Score 2
Other
fauxjebus's picture

Ok, that makes it a lot better. Love the aerial shots at the end : )

See ya at cannes, paint ad.

fauxjebus
Activity Score 500
Art Director at WAX
wake up ya'll's picture

idea stolen from Banksy.

wake up ya'll
Clief Kole's picture

Can you send us the link is available, shame

Clief Kole
Activity Score 126
Art Director at snr art director at Express DDB Kenya
Guest's picture

nice idea,photoshop?3d cars? if not then bravo

Guest
vipin's picture

lovely,

vipin
Activity Score 148
Art Director at Save Envirement |

Me is vipin

Guest's picture

This Advertisement is part of a series which TM Advertising has done. If you have a look im sure youtube will have them. Very good ads! One involves ceiling fans, something along the lines of 'dont let the summer heat get to you.. come into our shop and our handy staff will help u out etc etc' anyway the ad ends in the people getting home, happily and easily installing the fan then watching it ignite the whole roof as they turn it on for the first time' Cut to 'Life comes at you fast'.

Another one shows a man standing up to recieve an award. Masses of people are cheering, he's waving and looking happy with himself... the people are waiting with a microphone and an award. Next moment he trips, falls down a bunch of stairs and breaks his neck. 'Life Comes at you Fast'.

Guest
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