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Take a leash, give a life

Agency Network: 
Published/Aired: 
March 2010
SPCA Ambient Ad -  Take a leash, give a life

Description

To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.

Ambient advertisement created by Y&R, Malaysia for SPCA, within the category: Public Interest, NGO.

Caption

Take a leash, give a life. Adopt a great companion today.

Advertising Agency: Y&R Kuala Lumpur, MALAYSIA
Regional Creative Director: Marcus Rebeschini
Regional Head of Copy: Edward Ong
Executive Creative Director: Steve Hough
Creative Director: Ida Rahman
Head of Art: Heng Yik See
Art Director: Jamie Toh
Copywriter: Randy Lee
Illustrator: Jamie Toh
Typographer: Jamie Toh
Photographers: Thomas Chiang, Character Studio
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Highest Rated

Jupiter's picture

nice job.-}

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

the way, the groove, the deep.

Guest
Guest's picture

Great concept for a great cause, I hope it works. Wish I could see this in real life.

http://benpaddockdesign.com/

Guest
pez's picture

I think this is good... did it really work?...

pez
Activity Score 1804
Creative Director
Guest's picture

Really good thinking and execution, but I wonder what the results were.

Guest
keithstoeckeler's picture

Really great thinking and execution, but I wonder what the results were.

keithstoeckeler
Activity Score 425
gonndo's picture

Kind of cool, I think...

But I agree with the guys above, I'm not pretty sure about the results...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

You must understand that Malaysia is a country where dogs or cats may be shot dead by city councils employees They killed mine at my house's gate . With pride...

Malaysia is a country where dog meat is now sold openly since few months with approval from Head of Veterinary service.

So, even the results may be not what it could be in a said developed country , anything the Malaysian SPCA may do is nice and must be rewarded !!!

Guest
sandipkayal's picture

great job

sandipkayal
Activity Score 270
Art Director at LOWE LINTAS |

a CREATIVE drop

jackmancer2017's picture

Simple ideas are best

jackmancer2017
Molecule's picture

awesome!

Molecule
Activity Score 435
Copywriter
Jupiter's picture

nice job.-}

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Awesome work!!! why i didn't see this on cannes lions?? did they submitted to cannes??? i think this piece of work deserve something!!!!

Guest
Ramezani's picture

This is so fucking good. thank you.

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

Nice stuff.. Advertising kewllll

Guest
Guest's picture

Good as far as it goes, but where's the cats? Maybe they don't have a stray cat problem in Malaysia?

Guest
Guest's picture

good job guys!

Guest
velle's picture

i accidentally walked past an spca booth at the mall near where i live, and met a dog who threw me such a look of adoration i fell in love - what can i say, it was love at first sight. that was more than 3 years ago. she is, and still remains one of the great loves of my life... despite hundreds of dollars worth of bitten shoes, brand new Timberlands included.

moral of story: be careful if you're not ready for great love and commitment when walking past these places

:D

i know im rambling... blablablabla............... ^^

velle
Activity Score 1550
Copywriter
advert-street's picture

I really like it!

advert-street
Activity Score 8
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