To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.
Ambient advertisement created by Y&R, Malaysia for SPCA, within the category: Public Interest, NGO.
Regional Creative Director: Marcus Rebeschini
Regional Head of Copy: Edward Ong
Executive Creative Director: Steve Hough
Creative Director: Ida Rahman
Head of Art: Heng Yik See
Art Director: Jamie Toh
Copywriter: Randy Lee
Illustrator: Jamie Toh
Typographer: Jamie Toh
Photographers: Thomas Chiang, Character Studio
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
The Big Game Hall of Fame: Week 1Read More
Would You Repeat What You Say Online To Someone's Face?Read More