February 2008

Art Directors Trent Hendrick, Cristian Staal

Maybe you think I feel no shame holding this sign. If you donate money to, neither of us has to feel awkward.

Advertising Agency: CumminsNitro Brisbane, Australia
Creative Directors: James Burchill, Nancy Hartley
Copywriters: Celeste Millott, Merrin McCormick
Agency Producer: Imogen Dick

Comments (5)

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Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Not a fan. It stirs up negative emotions. It also is far too witty. When's the last time you saw a homeless guy's sign that was actually funny? It comes off a little trite.

However, I think it will get noticed. So carry on.

timcurrysbadaccent's picture
Activity Score 83

cheer up charlie.

debo's picture
Activity Score 23

The agency Chemistry did this in Ireland last year, literally.

chino65's picture
Activity Score 326

Instead of paying money to buy media to run these ads, they should just take the money and give it to the homeless. It would be more money than these ads would every bring in.

As you all know, some of these billboards make more money in a day than you do in a month.

ooops's picture
Activity Score 448

holding a sign without a present compare with holding a bowl beg for money?