Soda Stunt

Agency Network: 
November 2012

The Xperia Soda Stunt


Delivering waterproof smartphones - secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S.

Ambient advertisment created by Crispin Porter + Bogusky, United States for Sony, within the category: Electronics, Technology.

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Director: Jonas Wittenmark
Copywriter: Tobias Carlson
Jr. Art Director: Jakob Eriksson
Jr. Copywriter: Elof Ivarsson
Client Service Director: Kristian Jörgensen
Business Director: Therese Olander
Content Supervisor: Karin Branmark
Agency Producer: Annika Andreasson
Event Agency: Grandins Flying Circus
Production Company: Vidiots

Comments (8)

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Highest Rated

fractalrene's picture
Activity Score 1504

haha, cool.

jackmancer2017's picture
Activity Score 6992

Stellar idea - and so nice for those people to have coke next to their ear :D

Surprised me that CP+B USA is doing business in Sweden, but oke.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

CP+B has been in Sweden for about three years now.

sacrilegend's picture
Activity Score 3394

A phone covered in soda.

What a waste of everyone's time and the client's money.

emiliete's picture
Activity Score 646

Good idea for a viral, bad execution. It's obvious it's fake, everybody would look into their drinks if you explain it that way on the screen. I would. It's for stupids.

kleenex's picture
Activity Score 50620

I love the concept.. The phone should have been in a bag/.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Fantastic idea, but wouldn't people have noticed the phones in their drinks already?

fractalrene's picture
Activity Score 1504

haha, cool.

rulacreative's picture
Activity Score 39

Amazing.. looove it