Showering Xperience

Agency Network: 
September 2012


To demonstrate the water resistance capabilities of the Sony Xperia Go and Acro S, we conceptualized an outdoor public shower concept where models were engaged to use the phones in the shower. This is in line with the brands advertising slogans of “tweeting in the shower” and “facebooking in the shower”.

Ambient advertisement created by Essential Werkz, Singapore for Sony, within the category: Electronics, Technology.

Advertising Agency: Essential Werkz, Singapore
Creative / Event Director: Roger Wang
Event Manager: Edwin Chow
Event Coordinator: Liu Weide
Account Executive: Jarelyn Soong
Photographer / Videographer: Lee Quanta
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al_bruch's picture

weak concept. bad execution.

Activity Score 25
kalpesh78's picture

Not a bad concept at all. but i think its too small a feature to highlight.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

andylefty's picture

Nice feature and video hopefully only needs the first 2 mins cause I am not watching anymore.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
david_lee9999's picture


Activity Score 85
rauliten's picture

Nice idea!! I agree with Andylefty, the video only needs the first 2 min.

Activity Score 393
Creative Director
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