The world's largest message in a bottle

Agency Network: 
March 2013


Say hello to the world's largest message in a bottle. 2011 Grand Prix winner in Eurobest, Solo from Norway, is out with a new spectacular campaign and continues the quest for world fame. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world's best soda. And the fans can guess where it will end up at

Ambient advertisement created by TRY, Norway for Solo, within the category: Non-Alcoholic Drinks.

Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Martin R. Thorsen, Karin Lund, Dennis Tönnkvist
Copywriters: Øystein Halvorsen, Bjørnar Buxrud
Project managers: Cecilie Thue, Monica Rosengren
Account managers: Linda Kling, Eivind Moe
Bottle: Hydrolift / Eker Design
Film: Anti Media
Camera: Making waves
Batteries / Solar panels: Sunwind
Web production: Try/Apt
Web developers: Knut Skåla, Pål Smitt-Amundsen, Thomas Sømoen
Design: Richard Rosenlund, Thomas Bråthen
PR: Niche AS
Media agency: OMD
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Meredith Singh's picture

Very interesting. Will win some big awards assuming it wraps up nicely.

Meredith Singh
Activity Score 407
Art Director
peshawa.sofi's picture

brilliant Idea

Activity Score 207
Other at Asiacell
feysal's picture

i absolutely agree brilliant

Activity Score 2571
Art Director at Zilojo |

groovy baby!

lenilsonlima's picture

So... the idea is quite nice, but whenever I see it, just I see one thing: trash on the sea.

Activity Score 26
Art Director at blackninja
morse's picture

Fantastic idea. I would think it's fairly easy to calculate where it will end up. Aren't ocean currents well known?

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I say no based on hurricanes and other weather. This sucker may not even make it land.

Activity Score 51110
Web Designer/Developer
jackblack's picture

Nice idea. Should do something for Solo's brand - whatever that is.

Activity Score 2357
Art Director
Klara K.'s picture

I like it, quite romantic :)

Klara K.
Activity Score 3343
Charles University in Prague
timesashes's picture

Hope it's well built enough to make it to the land! especially the camera n stuff.

Activity Score 77
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