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Agency Network: 
Published/Aired: 
January 2012
S-OIL Ambient Ad -  Here balloon

Description

Ambient advertisement created by Cheil, South Korea for S-OIL, within the category: Industrial, Agriculture.

Advertising Agency: Cheil Worldwide, Seoul, South Korea
Executive Creative Director: Thomas hong-tack Kim
Creative Director: Inhyang Moon
Copywriter: Inhyang Moon
Art Directors: Kakyoun Park, Keetae Ryu
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kleenex's picture

I like the concept.

kleenex
Activity Score 51110
Web Designer/Developer
chuckieT's picture

Very clever idea.

But at the start of each day when they aren't flying anymore from the day before, do they empty each of the 700 balloons and refill them? Seems like a lot of work. Or do they throw them out and fill new ones? Because that would also be wasteful. (Or did they only do this once and take a picture for the award submission.)

chuckieT
Activity Score 680
Creative
DancingDave's picture
DancingDave
Activity Score 82
Copywriter
phoamcor's picture

how the f*ck am I suppose to get these boxes into my trunk with this stupid yellow ballon on the way

phoamcor
Activity Score 1284
I_are_Ham's picture

Nice idea, however, isn't there a shortage of Helium to contend with... we need to save Helium now too!? http://www.independent.co.uk/news/science/why-the-world-is-running-out...

I_are_Ham
Activity Score 13
Copywriter
moyno's picture

Doesn't the cord get stuck on licence plates and low-hanging car scrotums?

moyno
Activity Score 57
Art Director at DDB
Lip's picture
Lip
Activity Score 234
werbefuzzi35's picture

Aham : http://adsoftheworld.com/media/ambient/antarctica_gps_beer kind of done don't you think?????

werbefuzzi35
Activity Score 97
Art Director
Jackbr's picture

Funny.

Jackbr
Activity Score 1500
Art diretor |

JackBR

gonndo's picture

Yes, the execution was used before and stuff but, you gotta admit, if you can't find a spot after 15 minutes, this is a wonderful idea...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

khronos's picture

a very interesting idea, but SOIL HERE?

khronos
Activity Score 998
Copywriter
bereal's picture

This is a good idea..But I don't think this contributes to the protecting environment,.
Seriously.. HELIUM ????
I think this is a good example of green-washing

bereal
Activity Score 3
Fernando Fernandes's picture

Que bom isso! Gente isso é propaganda!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Huub's picture

Best idea ever, ever.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
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