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Stickers

Agency Network: 
Published/Aired: 
October 2008
Snickers Ambient Ad -  Stickers

Description

Ambient advertisement created by Proximity, Mexico for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: Proximity, Mexico
Creative Director: Gerardo Rangel
Art Directors: Juan Carlos Palacios, Rebeca Fernández, Elizabeth Juárez
Copywriters: Eduardo Velázquez, Isaac Barrera
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Highest Rated

sneakyhands's picture

does bill murray have to stop hunting the gopher and drain the pool? (caddyshack)

back to snickers: the tattoos are cool freebies, but disconnected from product. nevertheless, it's a cool extra step for an event sponsor, and they look good as well.

sneakyhands
Activity Score 1857
Copywriter
SeanMartin's picture

True, but you know that every media mention of this also mentioned Snickers and got them a world of free advertising. Very clever work and -- for a change for these kinds of things -- surprisingly well done.

SeanMartin
pixelbomb1's picture

and then after it melt it you can lick em, and they taste like sneakers. yuck! have you ever thrown a snickers bar in a public swimming pool. you'd be surprise what the outcome will be.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

sneakyhands's picture

does bill murray have to stop hunting the gopher and drain the pool? (caddyshack)

back to snickers: the tattoos are cool freebies, but disconnected from product. nevertheless, it's a cool extra step for an event sponsor, and they look good as well.

sneakyhands
Activity Score 1857
Copywriter
SeanMartin's picture

Not necessarily disconnected. Snickers has been promoting a brand that's trying to style itself as the equivalent of "power bars" used by athletes.

SeanMartin
aik's picture

Very cool idea. nice job.

aik
Activity Score 12
Guest commenter's picture

kind of reminds me of the bullet stickers that some charity did.

Guest commenter
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