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Hungry face morph

Agency Network: 
Published/Aired: 
December 2013

Description

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot.

Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: INNORED, Seoul, South Korea
Creative Director: Min Seo
Art Director: SM Park
Copywriter: TJ Yun
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Highest Rated

mrgreen's picture

good one :D

mrgreen
Activity Score 11
power0903's picture

영어 자막 아쉽네요 ㅎㅎ

power0903
Activity Score 16
doniworld's picture

어떻게 바꿀까요? ㅎㅎㅎ

doniworld
Activity Score 10
kleenex's picture

I want all that candy..

kleenex
Activity Score 51098
Web Designer/Developer
mrgreen's picture

good one :D

mrgreen
Activity Score 11
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