In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot.
Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorldRead More
#SheDrives Empowers Saudi Women to Get Behind the WheelRead More
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’Read More
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter GamesRead More