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Take a look at Brussels

Agency Network: 
Published/Aired: 
October 2012

Description

With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA\PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. September 21th on the morning, Lyon have discovered a 3 meters high cube in Place de la République. On one side of the cube, a simple hole with the message “Take a look at Brussels“. During two days, hundreds of inhabitants of Lyon got caught up by the game and, to their surprise, found themselves thrown in Brussels. Through a teleportation device never done, inhabitants of Lyon were received in live from Mont des Arts by the mayor, his official band and a public from Brussels, faithful with the reputation of Belgian hospitality. A technological feat made ​​possible by several screens interconnected by a satellite and arranged in the two cities.

Ambient advertisement created by TBWA, France for SNCF, within the category: Public Interest, NGO.

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MindDrift's picture

Amazing, unpredictable. and brilliantly promotes the speed of getting to Brussels.

MindDrift
Activity Score 1170
Graphic Designer
Picky1's picture

Amazing, unpredictable. and brilliantly promotes visio chat !!!
Why paying a train ticket when you can travel much faster on the internet ? lol

Picky1
Activity Score 236
MindDrift's picture

:)

MindDrift
Activity Score 1170
Graphic Designer
GrumpyArtDirector's picture

Simple, uplifting and effective.

GrumpyArtDirector
Activity Score 858
Art Director
Mammoths-Not-Dead's picture

great, i think

Mammoths-Not-Dead
Activity Score 404
Roger Keynes's picture

Like-ness!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

miko1aj's picture

the awesome thing is that they delivered the message about being surprisingly fast in another place with such simple means. Great work!

miko1aj
Activity Score 3086
kleenex's picture

I like it.

kleenex
Activity Score 51098
Web Designer/Developer
Picky1's picture

Amazing, unpredictable. and brilliantly promotes visio chat !!!
Why paying a train ticket when you can travel much faster on the internet ? lol

Picky1
Activity Score 236
somecopywriter's picture

I love this idea, what a simple and beautiful way of connecting people.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
CommandZ's picture

Such a great idea. Magnifique!

CommandZ
Activity Score 2498
Creative Director
mr.x's picture

Brilliant!

mr.x
Activity Score 998
Forsbergs Skola
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