Agency Network: 
November 2011

We placed traffic fines on cars that were double-parked or badly parked on major streets around the city. When drivers read the traffic fine amount they discovered that if they were to buy a smart, for just 8.990€, they could easily park anywhere.

Ambient advertisment created by BBDO, Spain for Smart, within the category: Automotive.

Buy yourself a smart from just 8.990€ and forget about anymore fines.

Advertising Agency: Contrapuntobbdo, Madrid, Spain
Creative Directors: Felix del Valle, Carlos Jorge
Art Director / Copywriter: Raúl López
Photographer: Antonio Gutierrez

Comments (9)

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Jexep's picture
Activity Score 182

It would be illegal here in Bangkok for fabricating government documents.

my marketing blog (Thai Language):

andylefty's picture
Activity Score 4535

Not liking this. The message doesn't make sense to me. A smart car won't help you drive better and you're eliminating so many people who might want a smart car because they're parking well.

Fist anywhere is great though.

andylefty's picture
Activity Score 4535

Also parking fines are currently being done a lot and are a massive headache for people.

morse's picture
Activity Score 18024

Good idea, but I think police will be all over this.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Awfer1's picture
Activity Score 10

Fist anywhere!

baliquez's picture
Activity Score 99

Touching other's property to place ads on it is not a good idea.
Enrage them with the very same ad that looks like a fine what they didn't deserve is even worse idea.
But the worst idea is thinking that this ad will improve sales or be of any good for the brand. It will not.
It will be teared to small pieces and the only result will be anger and intolerance with drivers who already driving a Smart.

MicheleVirgilio's picture
Activity Score 2617
stickynotes's picture
Activity Score 1094

Good insight, lame excecution.

PDF's picture
Activity Score 66

an old idea but still funny !