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Corner billboard

Agency Network: 
Published/Aired: 
January 2007
Smart Ambient Ad -  Corner billboard

Description

Ambient advertisement created by Contrapunto, Spain for Smart, within the category: Automotive.

Caption

Reinforced steel structure.

Advertising Agency: Contrapunto, Madrid, Spain
Creative Directors: Carlos Jorge
Art Director: Carlos Jorge
Copywriter: Félix del Valle
Producer: Javi Lujan
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Highest Rated

Guest's picture

Actually it's not that unusual to have ads with English headlines in countries where English is not the first language. I see quite a few mag ads with an English headline and German or Italian body copy. English h/ls are very common in Asia too.

Given that, I have no idea if this ad is photoshopped. I don't know if it is fake, but I do know it is crap.

Guest
like.a.boy's picture

The force is strong in this ambient...

like.a.boy
Activity Score 227
Art Director
Spanky's picture

this looks like photoshop

Spanky
Activity Score 4899
Other
Fk Mikenj's picture

can anyone explain ? i don't get it.

Fk Mikenj
Activity Score 197
Graphic Designer
Spanky's picture

i think the idea is supposed to be that steel is strong enough that you can hang a car to a billboard. it looks fake. beyond that, who cares? we already know steel is strong. we have 1,500 foot buildings made out of it. i'm not impressed.

Spanky
Activity Score 4899
Other
mdamics's picture

I'm not even sure myself, but I think they might be trying to say that the steel in the car is so strong that they couldn't even bend the cutout to fit against the wraparound billboard...?

mdamics
Activity Score 2
Art Director
Fk Mikenj's picture

i think you'r right. So i think its a good idea,but bad photography/photoshopy

Fk Mikenj
Activity Score 197
Graphic Designer
notanugget's picture

I think you figured it out. It's a good thing, because I certainly wouldn't have.

notanugget
Activity Score 135
Other
postman's picture

"I tried to go round that corner, officer, but my new smart just went straight!"

postman
Activity Score 951
Other
bigbadfatmadafaka's picture

Not a winner,no way.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Rog's picture

The visual treatment where the car's "pulled away" from the billboard throws me.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ars555's picture

:: aRs :: its photoshop! look at the papers below it, and they are all in spanish, so why should anyone make an english ad in a spanish speaking country?

ars555
Activity Score 16
Art Director at Leo Burnett Mexico |

:: aRs ::

Guest's picture

Actually it's not that unusual to have ads with English headlines in countries where English is not the first language. I see quite a few mag ads with an English headline and German or Italian body copy. English h/ls are very common in Asia too.

Given that, I have no idea if this ad is photoshopped. I don't know if it is fake, but I do know it is crap.

Guest
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