Comments (25)

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popdistortion's picture
Activity Score 1592

Not bad but what if the kid gets stuck or burns his bum?

act's picture
Activity Score 535

or pee...

Mo's picture
Activity Score 648

Pretty nice.

jkschlitz's picture
Activity Score 48

That's a terrible Photoshop job.

act's picture
Activity Score 535

so now kids would think they can slide from their mums' hair anytime.

Desi's picture
Activity Score 1042


ming the merciless's picture
ming the merciless
Activity Score 190

So am I looking at a Photoshop job or did it actually run?

the.adnerd's picture
Activity Score 160

photoshop job

if the angle of the shot was a bit more to the side, hidding the front of the slide, the effect of the idea would seem nicer.

ming the merciless's picture
ming the merciless
Activity Score 190

I thought you had to post real ads on this site?

ivan's picture

I couldn't tell its photoshop, if it really is. Otherwise I try to post real things.

Lorem Ipsum's picture
Lorem Ipsum
Activity Score 49

she looks like mickey mouse

rupeshkashyap's picture
Activity Score 6

Dear folks, this is not a photoshop job otherwise entire art are of this ambient could have been better. In fact, a huge cut-out of a woman with long hair was placed on the side of a slide to highlight the brand end benefit. it was targeted to women who frequent these children's park with thier wards.

the_ashlands's picture
Activity Score 1394

sorry, but that is most definitely a horrible photoshop job..there is no way that is a big cut-out. just look at where it meets the sand....

pindaro's picture
Activity Score 524

I don't think anybody here is questioning the value of the idea... most of the critisim is about the execution (whitch is lousy) presented to this forum.

Ofcourse is photoshoped, and a terrible one....Just look at the luminace of the hair and the values of blacks versus the rest of the picture.

the_ashlands's picture
Activity Score 1394

we know this...but the poster was claiming otherwise.

justpassingby's picture
Activity Score 1368

Half of you probably couldnt come up with an idea like this. This is a very vlever use of media, whats wrong with everybody?! Stop your useless critisism.
And by the way, NO im not in the credit, ive never even been to India but i can spot a clever media spot. P&G are probably kicking their agency for not coming up with it first.

Ashindwe's picture
Activity Score 10

pretty smart, but I don't think it would stop the traffic in my book.

nemesis's picture
Activity Score 765

fake, fake, fake!

terrible photoshop job!

adabortion's picture
Activity Score 615

Good idea to present as a proposal. Whether this is just a comp or not, well...
...the shadow of the cutout lady is missing ladies n gents!!!

morph's picture
Activity Score 38

Sure is. At least this picture is not real. That doesn't mean it wasn't actually done. But i'm with everyone here who says this is a photoshop job. The lighting is wrong and, as the_ashlands points out, where the piece meats the sand is clear evidence that it was brushed out with 3px or somewhat feather.

Great ideia though! And really nice placing. When all the moms are waiting for the kids to get tired they find themselves thinking about their hair. Clever but fake photo.

swiss_adguy's picture
Activity Score 36

idea: thumbs up, way up! i am loving this shit…

maybe it was done, maybe it has been made up - like so many other ideas shown either here or at awards this looks just sooo fake.
however, when you present an idea, it should be as outstanding as possible, in this case, one must be blind not to see the huge difference in image density between the visual of the woman's hair and the rest of the pic.

presentation: thumbs down, hey, even the hands chopped off!

creativelefty's picture
Activity Score 50

nice idea yes, but as everyone says, its a bad DI job. If it really went through, why not take a photo of the actual location?

Capitalist's picture
Activity Score 132

Jelous Down dudes...let's talk about the idea. Perfect placement, the idea speaks,
what was the argument again?

drizae's picture
Activity Score 503

I hate the idea of such blatant advertising in a child's park.

Fail Harder.

comingsoon's picture
Activity Score 117

Great jobs!