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Have you ever been into a Skoda?

Agency Network: 
Published/Aired: 
May 2010
Skoda Ambient Ad -  Have you ever been into a Skoda?

Description

Ambient advertisement created by Jiki, Italy for Skoda, within the category: Automotive.

Caption

Have you ever been into a Skoda?

Advertising Agency: Jiki, Rovigo and Milan, Italy
Creative Director: Marta Bertazzo
Art Director: Fabrizio Vindigni Ricca
Photographer: Marco Monesi
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TommyO's picture

Not very expensive, gets to the point. I like it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Jiki ADV's picture

Thank you very much.

Jiki ADV
Activity Score 23
Web Designer/Developer
keithstoeckeler's picture

Isn't part of it the seats, and if they are just movie seats won't that cheapen things and not provide the overall experience?

keithstoeckeler
Activity Score 425
Jiki ADV's picture

That's a nice pov, and in fact we're planning to add a video spot to the experience

Jiki ADV
Activity Score 23
Web Designer/Developer
Guest's picture

Gorgeous! Big big fantasy! Ehy guys, compliments!

Guest
Guest's picture

Potential issue of someone sitting in the seat in front of you and removing the top piece before you see it. All you are left with is a shifter.

Also, it's to be assumed all of these would be removed by the person sitting down (would be a bit uncomfortable otherwise) and then what? The trash? The floor? Seems like it could create a mess.

Guest
Guest's picture

Well, most of the ppl used the dashboard as it was. When supports were removed, ppl used to take a pee at the seats nearby.

When removed, the great part of the supports were placed under the seat, then trashed at the end of the show, then placed again. Ppl didn't feel that uncomfortable I must say, just surprised.

Despite it all, ppl played and a rapport was built. Isn't this rather important :) ?

Thanks for your comment, pls feel free to post your suggestions!

Guest
Guest's picture

We observed the rooms. To tell it all, people left with just shifters took a pee at the other seats nearby. Anyway, most of the people watched their movies with the top piece on. The ones removed were placed underneath the seat and then trashed.

but hey, what's the point? People were surprised and curious about the action. They read, played and joked with their own friends. A very cool rapport was built in minutes. Isn't this rather important than creating "the mess"?

Thanks for your suggestion, please post again if you feel so!

posted by JikiADV [007 mode on]

Guest
Guest's picture

lol of course the took a peek, not a pee! :shame:

007 mode again

Guest
Guest's picture

Grandi!

Guest
paumarques's picture

felicitats! senzill però efectiu.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

so a skoda has sticky floors and people who won't shut up in it?

Guest
sloppy4's picture

so a skoda as sticky floors and people in it who won't shut up?

sloppy4
Activity Score 1492
Jiki ADV's picture

this is a bit "inconsistent" post... from your own p.o.v., we shouldn't use cinemas, metros, trains, bus and so on for ambient advertising because they usually have sticky floors and so the brand would be associated to this... ?___?
ps. the cinema chosen for this ambient action is really really clean!!! :))))

Jiki ADV
Activity Score 23
Web Designer/Developer
Guest's picture

sorry skoda, but audi has already done this ambient

Guest
Jiki ADV's picture

can you please show us?

Jiki ADV
Activity Score 23
Web Designer/Developer
Guest's picture

Davvero un'idea eccellente.
Veramente molto bravi.
congratulazioni

Guest
Guest's picture

congratulazione, l'idea ci è piaciuta molto

Guest
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