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We Cover Everything

Agency Network: 
Published/Aired: 
August 2011

Description

Ambient advertisement created by Leo Burnett, Jordan for Sipes, within the category: Industrial, Agriculture.

Advertising Agency: Leo Burnett, Amman, Jordan
Creative Director: Sary Najjar
Art Director: Rami Afifi
Copywriter: Ibrahim Al-Far
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Highest Rated

Wordfruit's picture

I like this.

But I could be a tennis player in the market for house paint. If I see the tennis court swatch I don't know that you do house paint also.

A line of copy on the swatches to make it clear you do all sorts of other paints, could be good.

Wordfruit
Activity Score 1023
Hadrons's picture

NICE ! great execution for the idea.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

Simple works best.

kleenex
Activity Score 51166
Web Designer/Developer
simonds08's picture

i really like this. i think some applications, like the bus, should have been put on more contrasting colors but otherwise this is really cool.

simonds08
Activity Score 598
jackblack's picture

So there's no name of the paint in the local language? I personally like the scribbly stuff.

jackblack
Activity Score 2357
Art Director
Wordfruit's picture

I like this.

But I could be a tennis player in the market for house paint. If I see the tennis court swatch I don't know that you do house paint also.

A line of copy on the swatches to make it clear you do all sorts of other paints, could be good.

Wordfruit
Activity Score 1023
Cule's picture

There is copy on the swatches that says "We Cover Everything". It's in arabic ;)

Cule
Activity Score 3
Art Director at Leo Burnett
guto_soares's picture

I liked the idea. Some applications are better than others, but in general the campaign is very good.

guto_soares
Activity Score 107
Ninja Omelette's picture

Jordanian advertising finally getting some attention :)

Ninja Omelette
Activity Score 4
Art Director at Leo Burnett Jordan
Roger Keynes's picture

Solid idea. Could go further, too. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

tazyboy's picture

good

tazyboy
Activity Score 777
Art Director
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