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Published/Aired: 
September 2017
Singapore Wellness Association Ambient Ad - Sideways Growth Charts
Singapore Wellness Association Ambient Ad - Sideways Growth Charts
Singapore Wellness Association Ambient Ad - Sideways Growth Charts
Singapore Wellness Association Ambient Ad - Sideways Growth Charts
Singapore Wellness Association Ambient Ad - Sideways Growth Charts
Singapore Wellness Association Ambient Ad - Sideways Growth Charts

Description

This campaign uses typical growth charts, placed vertically in clinics and schools to measure height – and turns them horizontally to highlight the problem of kids growing sideways. This simple change in orientation draws attention to childhood obesity and its consequences, urging parents to help their children adopt an active lifestyle through SWA’s programs.

Ambient advertisement created by McCann, Singapore for Singapore Wellness Association, within the category: Public Interest, NGO.

Advertising Agency: McCann Health, Singapore
Executive Creative Director: June Laffey
Creative Director: Alejandro Canciobello
Associate Creative Directors: Yin May Tham, Rodrigo Mitma
Senior Art Director: Sham Nasaar
Senior Designer: Weicong Lee
Junior Art Director: Yuan Ling Tan
Copywriter: Mellisa Go
Traffic: Asiah Hamzah
Producer: Kirby Ho
Account Director: Mutch Wright
General Manager: Michael Banner
Illustrator: Amy Whip
Photograph Studio: Amanacliq
Photographer: Nicky Loh
Photographer Studio Producer: Pang Chong Jie
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morse's picture

Quite a direct, but good idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

crownedfilter's picture

Well done!

crownedfilter
Activity Score 507
Copywriter
kleenex's picture

Love the concept.

kleenex
Activity Score 51110
Web Designer/Developer
halaby87's picture

nice

halaby87
Activity Score 10248
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