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Grrrdude's picture
Activity Score 33

It's nice but it's already been done (and awarded at Cannes).

kleenex's picture
Activity Score 50548

This is still a nice idea though.

Picky1's picture
Activity Score 236

"Still a nice idea though" ? So, for you, being a creative just means copying good ads ?...

Well, the way people can deny the obvious always amazes me.

Picky1's picture
Activity Score 236

Yep, it's absolutely true. Second hand clothes and homeless, what an old story. In 2011, Leo Burnett Norway shortlisted a work in 2 categories (Direct and Promo & Activation). It was called "Surprise catwalk" : passengers getting out of a big subway station were suddenly walking on a catwalk, and were applaused just as if they were models. The claim was : "Our coming collection is the clothes people are wearing today".

But that event from Norway was not the first one to mix fashion and charity. In 1999, you could already see a commercial at Cannes, named "Recycled fashion" : models on a catwalk, wearing clothes from the 80ies.

And I'm sure we could find some other similar ideas...

So this idea in Israel is definitely not new.

Nike Diesel's picture
Nike Diesel
Activity Score 13630


ankitadv's picture
Activity Score 818