Agency Network: 
December 2009

Experienced security personnel is hard to find these days. That's why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. When passed through a security scanner, working security officers can read the job offer clearly.

The Jobcase is a practical medium, since Shield Security staff regularly comes across these scanners at airports, business centres and festivals. Apart from this, the Jobcase also got its share of attention from the security business press.

Ambient advertisment created by New Message, Netherlands for Shield Security, within the category: Professional Services.

Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Director: Lennart Wienecke
Art Director: Lennart Wienecke
Copywriter: Hugo Rütter
Account director: Catherine Dijkstra

Comments (24)

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Highest Rated

dollypoppin's picture
Activity Score 1423

Innovative. :)

"Nihil sub sole novum"

digifool's picture
Activity Score 264

Love it!

ShaniG's picture
Activity Score 17214

Yeah, flight tickets are so cheap and scanner operators are so hard to find today,
that it's a reasonable cost in order to find a scanner operator.

Great idea, but I think the scam alert is on!

KbxAds's picture
Activity Score 943

jealous prick, its a great idea, why call it scam, just coz u cant think of an idea like this?

ShaniG's picture
Activity Score 17214

First, being rude and using a foul language doesn't help to make your point.
And in case you haven't noticed, I said myself it's a great idea.
But that doesn't' make it a reasonable work.

maranca82's picture
Activity Score 422

Wow. This is really great.

morse's picture
Activity Score 18024

Fantastic idea! Hope the security guys have a sense of humor.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture
The Lion
Activity Score 122

Perfect targeting.

CrackerJackFlash's picture
Activity Score 19601


pabloaotw's picture
Activity Score 235

Very good... so very good that it appears like a fake for Cannes. If it's real, it's wonderful.

silvi's picture
Activity Score 4172

Very direct campaign. Just to the point. Not waste of money. Good!

rabbitz's picture
Activity Score 464

i'll put a "marry me" in this case if i had a girlfriend who was a security personnel

billjob's picture
Activity Score 35

Very, very clever...

billjob's picture
Activity Score 35

Very, very clever...

chris myles's picture
chris myles
Activity Score 429

Really Really Really clever.

Cyrano's picture
Activity Score 5

So you’re telling me that to communicate the message to only one person you need to buy a ticket and take an airplane every time. It’s easier to make a phone call. Futile FAKE.

A stranger abroad returns's picture
A stranger abro...
Activity Score 18

Probably fake, but smart. If company personal travel regularly, then there is no extra expense for air fares.

I love the targeting, and I bet anything the word or mouth would have been great. It is going to be the thing talked about when these guys have a beer at the end of the day.

cef's picture
Activity Score 547

A "head hunter" is travelling to find the best security guy in the world.
wowww. Fake u head hunter!

sandhya rao's picture
sandhya rao
Activity Score 217

sorry old idea

sandhya rao's picture
sandhya rao
Activity Score 217

but how many consider it?

sandhya rao's picture
sandhya rao
Activity Score 217

i know sort of earlier but regional...this'ld be a new one

slip's picture
Activity Score 919

I'd call the manager and have the guy cuffed. Love the idea.


germanhudders's picture
Activity Score 336

Really, really, really love it!!!! really good work

gravity's picture
Activity Score 181

my oh my... genious idea. i'm not sure if you can find someone to work for you like this (only one people per ad serve). but you could surely pick up the woman behind the desk for a date.

dollypoppin's picture
Activity Score 1423

Innovative. :)

"Nihil sub sole novum"