October 2007



Dukes of Hazzard is all about cars racing around doing huge jumps over things. So the team at Saatchi & Saatchi New Zealand stuck shadows of the Dukes Of Hazzard cars on streets, implying the car is airborne over the top of passers by - an immediate and fun reminder that Dukes of Hazzard is on Sunday 8.30 on TV2.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Senior Copywriter: Paul Coghlan
Senior Art Director: Stephen de Wolf

Comments (9)

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picturejockey's picture
Activity Score 658

Reminds me of the VW shadow poster that was posted here vere recently.

Idea machine's picture
Idea machine
Activity Score 156

they should have but the horn sounds that went off when you crossed a sensor

pneuburg's picture
Activity Score 251

Doesn't look like a shadow. They should have tried the same shadow technique as the VW shadow picturejockey mentions.


Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
Activity Score 165

that New Zeland's grass is obviusly stronger than the one we smoke on the other side of the globe!

VAMPIRO's picture
Activity Score 373

Pitifully she is a guerrilla apparently of a single piece, by the expensive thing to do several. But it is good idea!

Live and learn!

thirty6chambers's picture
Activity Score 1464

If I lived in a page of a magazine, I might get it.

DCRed's picture
Activity Score 22

a still shadow of a fast moving car? doesnt work when youre up there walking beside it and its just sitting there. skid marks would be more appropriate albeit a little cheesy.

bertie's picture
Activity Score 54

I don't mind does have a lot of flaws though.

Rachel.Mann's picture
Activity Score 450

They most certainly did NOT pull this one off. Neexxxt!