Car lock

Agency Network: 
January 2008

Ambient advertisment created by Euro RSCG, Brazil for Semina, within the category: Health.

Advertising Agency: Euro RSCG Brazil
Creative Director: Jader Rossetto
Art Director: Alex Sandro Cabeça
Copywriter: Renato Maroni
Photographer: Geison Genga
Graphic Producer: Ingo Ramos dos Santos

Comments (16)

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Bundy Agency's picture
Bundy Agency
Activity Score 597

looks like an ipod

nC's picture
Activity Score 50

I agree. Before I enlarge the ad, I was thinking which new idea is using in i-pod new ad

sonucoues2002's picture
Activity Score 804

its look like ipod in thumbnail view

JAGGY's picture
Activity Score 1382

What a useful comment!

Jaggy, MICA Ahmedabad

dynatop's picture
Activity Score 212

what are they selling?

vidya.shankaran's picture
Activity Score 724

ha ha ha nice common place idea put to good use :)

its a lubricant.. and strategically placed ad :)

Mr.Top's picture
Activity Score 728

Are you shitting me? This is old as sex itself!

vidya.shankaran's picture
Activity Score 724

No doubt its as old as sex.. But if you read carefully what i said .. I said COMMON PLACE Idea! and yes i do appreciate the place where they used this ad...

Mr.Top's picture
Activity Score 728

and yes... it looks like a fucking ipod.

djakuza's picture
Activity Score 517

and on the top!!!!!! it looks like a iPod ;);)

TheTrickster's picture
Activity Score 53

I'm sick and tired of ambients stuck on peoples cars. A car is normally pretty damn expensive, and people don't want stickers stuck on it. It's vandalism, and that's hardly gonna benefit the client..

A car is a private sphere, ads stuck on it comes of as intrusive. You wouldn't slash a sticker on someones forehead, would you? That's not morally accepted. Yet.

ChuckNorris's picture
Activity Score 834

It says it's a magnetic thing, not a sticker.

I kinda of like, it's fun.

But would they place it on every car?

I can imagine a mom opening the trunk and her son asking what that thing was.

TheTrickster's picture
Activity Score 53

Oh well, magnetic or not, I think my argument is still valid.

jazarah's picture
Activity Score 1262

interesting indeed!

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

I don't like people messing with my car. My first thought would be, "this better not be a freakin' sticker!" Then I'd be wary. When I discovered it was magnet, I'd be relieved it wasn't a sticker, but I wouldn't be more apt to appreciate this company.

Then I'd have a magnet that only makes sense to leave on my lock, and I'd throw it away, for it has become trash.

clanofmiller's picture
Activity Score 27

I'm not really sure, but what cars do you open nowadays with a key? Even more, the person in the pic seems to be unlocking the trunk lock?! I haven't done that in like forever.

Maybe the lubricant TG is people with cars without central locking mechanism, because recent studies have proven that they use lubricants the most, then it would make sense.