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Agency Network: 
Published/Aired: 
July 2010

Description

Radio Production

Ambient advertisement created by Creature, United States for Seattle's Best Coffee, within the category: Non-Alcoholic Drinks.

Advertising Agency: Creature, USA

Executive Creative Director: Jim Haven

Art Director: Kristi Flango

Copywriter: Andrew Jasperson

Producers: Bethany Papenbrock

Account Executive: Ali Daniels

Designer: David Kaul

Production Company:

3 min. Film: Epoch Films

Website: Pixel Pushers

Art: Alex Mcleod

Web Banners: Variable Medium

Radio: Bart Radio

Director: Aza Jacobs

Director of Photography: Tobias Datum

Executive producer: Jerry Solomon

Line Producer: Alex Orlovsky

Engineer: Joel Stanner

Director / Producer: Bart Smith

Editor: Joe Krings

Music House: Blackboard 3

Producer: Jack Bradley

Audio Mix: Joel Stanner
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Guest's picture

Gr8... i like this

Guest
Guest's picture

Good simple idea. What makes it even better is the way it was documented. Good job.

Guest
Guest's picture

its cool :))) i really like the whole idea

Guest
Guest's picture

I liked the idea, but it seemed pretty costly for a local brand (customized oversized refrigerators: building, installation...)

Guest
CommandZ's picture

Very nice. Had to laugh at the guy taking six cans.

CommandZ
Activity Score 2498
Creative Director
pez's picture

Hey, this film is very nice, beside the idea is good, but I really enjoyed watching this film, great direction... hope I can find this big red refrigerators on my way to work some day...

pez
Activity Score 1804
Creative Director
sirvan's picture

Am I the only one that would assume that this stuff might be poison? Or some sort of terrorist plot?

Next, they'll have a van with no windows giving away free candy = AMBIENT !

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Yeah, I thought of it too. This is a great plot for Al-Qaeda, I noticed a police officer opening the fridge, so yeah.

Guest
sirvan's picture

It's one thing to give samples with people, and brand representatives, and city permits... it's another to put a mysterious un-manned huge red BOX in public.

Here in NYC, they would've destroyed it with that little bomb robot, live on he 6-o-clock news.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

I dont think it would have been a problem with the camera crews standing around the fridge...kinda gives it away that its not harmful.

Guest
Guest's picture

People! its a fucking fridge with free product!!! that's all... nothing more... nothing less.

So an agency a little feel good video with guitars and soft focus - it's a fucking fridge with free product!!!!

Imagine this was just stills on the this stunt, people would roast it.

I get given, yoghurt, energy drinks, juice, phamplets on my way to work by people and think nothing of it... this is the same, product sampling -nothing new, edgy or clever.

Guest
sirvan's picture

And yes. You are 1000% right.

We are in an odd age of advertising where the friggin PRESENTATION VIDEO is more important that the actual idea and execution.

I hope we get past this, soon.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

cef's picture

One might come and take all cans with him.

cef
Activity Score 547
Copywriter
Cube's picture

You generate a fun experience. Like it a lot.

Cube
Activity Score 458
Rammelasen's picture

Simply great!

Rammelasen
Activity Score 71
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