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advert2ad's picture

is this in real lottery cards?
OK...2/5..

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

kre8's picture

er, take a wild guess...

i hate to be the guy who says 'seen it', so i won't.

kre8
Activity Score 989
Copywriter
slim's picture

Works, but pretty obvious.

slim
Activity Score 1047
Copywriter
hang-the-dj's picture

"The single most visited breast cancer site during the campiagn" ??

You'd hope so, I mean, how many dedicated breast cancer sites are there in Hong Kong?

As for "thousands of women all over the world" logging on to the site, well, I think these guys might be talking themselves up a bit here...

The idea is pretty obvious but if it worked that's great. Imagine though, if the idea was awesome...

hang-the-dj
Activity Score 1262
Copywriter
mikelite's picture

not bad, inventive

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

pindaro's picture

If those are actually lottery tickets, then they would have cost the gamblers money right?
what happens with the money they paid for this?
did they received another ticked?

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Boony wants a beer's picture

Does no one remember the sex lottery from a few years back?? If not, I may just have to rip it off as well, for the chlamydia campaign I'm working on at the moment...

Boony wants a beer
Activity Score 380
Art Director
Global Cheese's picture

Fantastic! 10/10

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

club9's picture

Great idea for a great cause.

This would definitely stop me in my tracks and make me think.

Good job !

club9
Activity Score 40
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