Comments (19)

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kalpesh78's picture
Activity Score 2578

Nice idea... but if i were flipping through pages i wouldn't realise there's a scratch n win thingi here. nice concept though.

ideas....30 minutes nahi toh free.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

If you "flip" through whatever you read, you are not the economists target group, anyway. So therefore that's perfectly fine.
P.S. I am not trying to offend you. Just saying that "flipping through" a magazine is pretty careless and not exactly the cliché behaviour of business people. So ...


coronam's picture
Activity Score 162

very smart. very economist :)

Kay's picture
Activity Score 161

every time i c economist ads... i dont get it... mayb i dont read economist...

BTW, Have Heart: do u think this kind of " Scratch, Scratch" media also "Done a million times"?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

yeah..very economist! i like it anyway. their ads are always a treat :)

~ old habits die hard, older ones never do ~

vurtomatic's picture
Activity Score 364

Do people who read The Economist buy scratch-its and hope to hit the jackpot? Or does this mean you've hit the jackpot because you picked up The Economist?

A. J. SMITH's picture
Activity Score 2822

I like the economist, even if they do have that dry corporate humour about them, they have a certain amount of arrogance which I think appears to tht type of readers they want.

I like a bit of arrogance in ads sometimes.

hang-the-dj's picture
Activity Score 1262

Hey look Boony, it's another scratchy. Yet another god damn scratchy...

A. J. SMITH's picture
Activity Score 2822

another scratchy - seriously guys move on.

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Yeah I know. This has actually won a few awards lately. Saw it at Young Guns and I think LIAA.

Rog's picture
Activity Score 6080

And a rather pointless one, at that.

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

firestorm10's picture
Activity Score 10

Huh, I don't read the economist, but isn't that kinda contradictory. I here you have a full page and you use just a tad little corner, economic? Here it isn't since the whole page is still being used just not printed on, a waste of paper imo

hang-the-dj's picture
Activity Score 1262

Oh no, the clients have, run...

Nthngmn's picture
Activity Score 626

The magazine is called The Economist, not The Arborist.

money, not eco-conservation

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

Maybe the pointless and off-topic comment I've ever seen in here... lol

everartz's picture
Activity Score 7613


| everartz |

Totto's picture
Activity Score 685

where s the copy that should say scratch here!! ?

Intelligent ads are the need of the hour.

Laurent's picture
Activity Score 279

not the best of the 'The Economist' saga

aix's picture
Activity Score 49

i agree with cherval.