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Jet Propulsion Lab's picture

What's going to happen next is that someone WILL copy this idea and turn it into a dandruff shampoo ad.
I'll bet you all a nickel! (which I ALWAYS carry with me in case I come across an ad like this...)

Jet Propulsion Lab
Activity Score 10679
Copywriter
Conceptual-eyes's picture

Forget that. This is awesome. < That's a full point ;)

Conceptual-eyes
Activity Score 1475
Copywriter
longtooth's picture

Me likes. I would scratch it all... fo sho.

longtooth
Activity Score 52
Art Director
hang-the-dj's picture

Awesome.

Admad, please explain the fun you have scratching 'that'...

hang-the-dj
Activity Score 1262
Copywriter
Boony wants a beer's picture

Pretty good but I don't know how compelled anyone will be to scratch that thing. Looks like a hell of a lot of effort.

Boony wants a beer
Activity Score 380
Art Director
hang-the-dj's picture

Mr Boon, have another morning beer and reconsider - most times people scratch stuff because they think they're gonna win stuff, that's the motivation here.

'Hell of a lot of effort'? Do you often struggle with mundane tasks? Do you find simple movements difficult? Maybe you should drink less...

hang-the-dj
Activity Score 1262
Copywriter
Boony wants a beer's picture

True, people do often scratch things because they think they might win something (perhaps even a crop of crab-free pubic hair, if one scratches long enough) but there's usually something more compelling than a tiny "please scratch" and an A4 full of shiny stuff to entice them. I just can't see why anyone would bother. Bit like an ad I saw recently that involved a newspaper and a sponge.

But...the idea is good. And I won't be surprised if it wins a few things.

Now go do some work DJ. You haven't been at your new joint long enough to be slacking off on here yet.

Boony wants a beer
Activity Score 380
Art Director
mikelite's picture

oh relax people. this isn't a real ad. it was made for the books & the shows. don't get your panties in a twist over a scam.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

hang-the-dj's picture

Okay, just let me untwist my panties...ahh, that's better.

Yeah, look the idea conveys the message well I reckon, but you might be a bit pissed off that all you get in return is a desk covered in crap.

Take your point about the motivation too Boony. See how accomodating I can be...

hang-the-dj
Activity Score 1262
Copywriter
slim's picture

Doesn't quite work for me. I don't see the connection b/w scratchies and dust-busters.

slim
Activity Score 1047
Copywriter
Rusio's picture

what?
doesn`t work for you?
don`t see the connection?
omg.

Rusio
Activity Score 326
Copywriter
slim's picture

Yeah yeah, I see that it makes a mess when you scratch it and the vacuum can suck it up. It just doesn't feel like a natural fit is all. I'm being picky, I realise, but for me it's what keeps this good idea from being brilliant.

slim
Activity Score 1047
Copywriter
Endeio's picture

This will get some awards, maybe a lion.

Endeio
Activity Score 270
Copywriter
slim's picture

I wouldn't put my trailer on it...

slim
Activity Score 1047
Copywriter
Rog's picture

Cute.
But, the annoying kind.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jacksonrabbit's picture

nothing to call home about.

jacksonrabbit
Activity Score 280
Other
me thinks's picture

It would be annoying but I would scratch the whole page out of curiosity.

me thinks
Activity Score 722
Copywriter
slim's picture

kinda like a scab...

slim
Activity Score 1047
Copywriter
kalpesh78's picture

nice ad.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Jet Propulsion Lab's picture

What's going to happen next is that someone WILL copy this idea and turn it into a dandruff shampoo ad.
I'll bet you all a nickel! (which I ALWAYS carry with me in case I come across an ad like this...)

Jet Propulsion Lab
Activity Score 10679
Copywriter
truecopy's picture

Nice work...creative, no doubt.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

ardrarmr's picture

could work as a nail file ad

ardrarmr
Activity Score 4
Copywriter
Have Heart's picture

Brilliant!

Have Heart
Activity Score 922
Art Director
Desi's picture

Wake up kids, where is the idea in this? Just use a scratch technique that has got nothing to do with the brand.
If it were some anti scratch medicine it would work. Agree with slim.

Desi
Activity Score 1042
truecopy's picture

I think ur wrong Desi, the scratch isnt the point here - its the mess u make with it afterwards. Thats where the product comes in.
Although I agree with Jet Lab up there...the dandruff ad would work even better like this.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

lsadunb's picture

Great. The best ads I seen lately were from vaccum cleaners. The other was to break the window of a plane to see a demonstration of the product.

lsadunb
Activity Score 571
Copywriter
Dick Huges's picture

My name is Dick Huges and I approve this ad. Although if I scratch all that shit and I dont have the cleaner I would be pissed thinking: what am I going to do with this crap dust now?

Dick Huges
Activity Score 937
Copywriter
No fixed abode's picture

Unfortunately the scratch device is not new. It was done a few years ago for Just for Men hair dye. Much more relevant I'm afraid. So no lion, but still an engaging ad.

No fixed abode
Activity Score 380
Copywriter
Endeio's picture

I though it was the first time. Do u have a link of it?

Endeio
Activity Score 270
Copywriter
Rog's picture

Give that Huges a cigar.
My thoughts, exactly.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

adstrike's picture

Yes Huges mister “I approve everything” your rational is completely accurated.

adstrike
Activity Score 334
Copywriter
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