Advertisement

Cracked heels

Agency Network: 
Published/Aired: 
May 2010
Scholl Ambient Ad -  Cracked heels

Description

Challenge: Increase awareness to "Scholl" heel repair cream in Israel, while participating in "Good life festival" held in the Port of Tel Aviv, and getting the most attention in the festival.

Solution: The idea chosen was to create an 80 sqm carpet that will lie on the main entrance bridge to the festivals area, leading 90 percent of the crowd to walk on that bridge. The carpet was all printed in a high end color print, starting as a dried land which is coming back to life as you walk on, with a printed "Scholl" logo and product, with a sentence that shows our message: "repair treatment cream for cracked heels". This work resembles to the process of repairing your heels when dried, step by step. Right at the end of the carpet, 2 promotion stewardesses were giving away sample of the repair cream with a flyer. The crowd loved it.

Giant condom production: Helium.co.il

Ambient advertisement created by Obsessive, Israel for Scholl, within the category: Health.

Log in or register to post comments
capywriter's picture

quite forced

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

Results: The crowd loved it.

Guest
jackmancer2017's picture

That's a very objective opinion from the agency, as always ;p

jackmancer2017
Phil Lestino's picture

so what?

Phil Lestino
Activity Score 1684
Guest's picture

when the same agency upload two commercials that look that fake so close one to the other, and thinking how close we are from Cannes. My guess would be that this shit is FAKE!! and really bad by the way...

Guest
Kateter's picture

so you had "50 stands, booths and activites" that are probably selling something to compete with and you chose to "increase awareness"?

wow. genius!

Kateter
Activity Score 2029
Copywriter
Hiperion's picture

Cannes? jajajajajajaja

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
hufflepoff's picture

Really nice work!

hufflepoff
Activity Score 430
Art Director at shwing
Guest's picture

It is funny that there is no photos with the crowd on it :))) I want to see all those 50 000 guests!!! )))

Guest
ponomarev's picture

it's funny that there is no any picture with all those guest on the carpet )) where are 50 000 people hide? ))

ponomarev
Activity Score 10
Friends Moscow
alvinpck's picture

That many people stepping on it? How would they know what they are stepping on?

alvinpck
Activity Score 1467
Art Director
Guest's picture

please help me iam at Al Jubail Saudi Arabia ,Where is available in KSA, Who is distributor in KSA?

Guest
Advertisement