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Ice Resurfacer

Agency Network: 
Published/Aired: 
March 2008
Schick Ambient Ad -  Ice Resurfacer

Description

Ambient advertisement created by JWT, Australia for Schick, within the category: Health.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski
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All ears's picture

That's fucking awesome.

All ears
Activity Score 233
Copywriter, London
Crisp One's picture

now all it needs is a wheelie bar and some curb finders.

Crisp One
Activity Score 2005
Other at New York
Olafski001's picture

jeeeezus that is good
A. Chris Moreira and Mark Schöller, congratulations!

-

Olafski001
Activity Score 1193
Copywriter |
BOOBJOB LOOBCANNON's picture

It's not bad, looks like a comped scamp to me but nothing wrong with that. The idea is solid, if a bit of a one-liner though.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Miss Candy Pop's picture

Why is there a midget driving the Zamboni? ;)

Miss Candy Pop
Activity Score 58
Art Director
fauxjebus's picture

Oompa, Loompa, loompidy-doo...

fauxjebus
Activity Score 498
Art Director at WAX
poojagadodia's picture

http://www.watgame.com
ya i too like it :)

poojagadodia
Activity Score 194
loader's picture

i could barely see it.
idea is ok.

loader
Activity Score 1146
Copywriter at Pristop
doworkson's picture

man that is awesome.

doworkson
Activity Score 242
Copywriter
john doe's picture

sorry, didn't get it til I read the explanation.
maybe because I didn't know "schick" as a brand name for razors.

john doe
Activity Score 1571
Art Director
p_hollis's picture

Great idea.

p_hollis
Activity Score 34
The Dallas Morning News |

For every vision, there is a revision

whoberee's picture

Ha!
We had some similar ambient work in our student portfolio from last year! And coincidentally it was for the same razor...
http://ihaveanidea.org/academia/categories.php?cat_id=72&sessionid=b7b...

But the Zamboni's awesome!

whoberee
Activity Score 55
noncynicaladguy's picture

Wow, so simple. Can't believe it hasn't been done. Love it.

noncynicaladguy
Activity Score 39

'spreading the love'

dynatop's picture

gr8

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

Sharp's picture

I saw the exact same thing for Chap Stick lip-gloss. Nice idea though.

Sharp
Activity Score 216
Art Director
Jarne von Wolfsburg's picture

* * * * *

at the moment ambient is on cave-drawing-level. In general.

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

BOOBJOB LOOBCANNON's picture

HA HA HA. Well put. Much of it is yes, although there is some nice stuff once in a blue moon.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Margaret Gay's picture

i love it!!!

Margaret Gay
Activity Score 144
Marketing Officer
Wordnerd's picture

good idea but doesn't look that good. too bad

Wordnerd
Activity Score 6692
Copywriter
anne_one's picture

Nice work.

anne_one
Activity Score 152
pscs's picture

haha, this is coming from an aussie ad agency. good work mate :)

pscs
Activity Score 440
SAC
Nicko's picture

The 16 people (mostly figure skating girls and a couple of very bad ice hockey players) who go to ice rinks in Sydney might find this mildly amusing. Most of the ten million men who shave however, will miss it. So it's pointless. It also doesn't say smooth to me. It says it takes off the upper layer of the surface exposing a fresh, untouched dermis, which sounds suspiciously like shaving rash. Cheap stunt.

Nicko
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