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Scale

Published/Aired: 
June 2006
 Scale

Description

Books are placed on one plate of a weighing scale while its other plate is left empty. Above this empty plate is a groove in the box for coins/currency notes to be dropped through. The money dropped will eventually weigh down on the plate, raising the plate on which the books have been kept, and symbolically, will raise Literacy.

Visualiser: Nirav Mehta, Copy Writter: Shikhar Eish Casewa, Creative Directior: Shiveshwar Raj Singh

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Rick Neltner's picture

amazing

Rick Neltner
Activity Score 26
Art Director
muraliduggineni's picture

Nice Work. Keep it up.

- murali duggineni.

muraliduggineni
Activity Score 104
Copywriter |

murali duggineni

muraliduggineni's picture
muraliduggineni
Activity Score 104
Copywriter |

murali duggineni

orynge's picture

best idea

orynge
Activity Score 83
Graphic Designer
Pat Flannery's picture

That's really cool.

Pat Flannery
Activity Score 44
Copywriter
santinoady's picture

hey shikhar bhaiya - brilliant ad

creative masterpiece and amazing execution. but, from a technical and scientific perspective, the weight of coins is much greater than the notes. Literacy would rise faster due to more coins, and in monetary terms, the total amount would be lesser.

Nevertheless, im really proud that you made this, and lets meet some time

ady

santinoady
Activity Score 2
Other
ooops's picture

breathtaking!

ooops
Activity Score 448
Other
Shut Theory's picture

lllloving it!

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

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