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Agency Network: 
Published/Aired: 
August 2009
SBS Ambient Ad -  Hug

Description

Ambient advertisement created by US Sydney, Australia for SBS, within the category: Media.

Caption

Vote Earth. Switch off your lights for Earth Hour March 28th 8:30-9:30pm.
SBS is committed to Earth Hour.

Advertising Agency: US Sydney
Creative Director: Josh Moore
Art Directors: Josh Moore, Adrian Ely
Copywriter: Nigel Clark
Agency Producer: Jeff Edwards
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Highest Rated

just write's picture

it's just a picture without any work on it...

just write
Activity Score 651
Copywriter at Banyantree communications
CurryJ's picture

aside from the shoddy photoshopping work, I have no clue what this is about. can someone explain?

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Guest's picture

i think it's an ambient idea. ' ilove trees, save 'em... all about protecting nature.

Guest
Guest's picture

Well if you actually read the copy on the media (or perhaps the explanation next to the image provided by Ivan?) you will see that it is promoting Earth Hour. And the insight of the people hugging the trees is from the internationally known term "tree hugger".

Guest
ivan's picture

The text came with the submission.

ivan
Creative Director at Ads of the World
Guest's picture

You know what I mean, the text that is on the side explaining. Doesn't really matter if it was from you Ivan or by the person who submitted it.

Guest
alexander_bickov's picture

Great and lovely idea :)

alexander_bickov
Activity Score 3279
Guest's picture

Bad photoshopping? It's paper dolls huggin' the trees...
Still, I don't get it either.

Guest
Guest's picture

I think it is an ambient idea, cardboard cutouts of people put around trees. However using cardboard / paper like this defeats the purpose of saving tree.

Guest
mrckais's picture

i think its ok

mrckais
Activity Score 417
Art Director |

mrckais

Zeus's picture

i like this

Zeus
Activity Score 906
somewhere
Guest's picture

the chemicals used in the production of those cutouts, not to mention the irony of using paper, far outweigh any possible benefit here.
and using "treehuggers" only reinforces negative stereotypes; there's no clever reappropriation of the word here.
but, yes, it's _cute_.

Guest
bayron1989's picture

Me gusta la idea, eso de abrazar arboles es muy bonito, simplemente se siente uno conectado y tocado por la publicidad. Si esta publicdad fuera dedicada a la accion directa con la naturaleza, como siembra de arboles, recuperacion de un parque o algo así, le daría un 10. De todos modos me gusta.

bayron1989
just write's picture

it's just a picture without any work on it...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

I heard they used 100% recycled cardboard....

Guest
Guest's picture

Done by DDB Uruguay for the City Council.
www.ddb.com.uy

Guest
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