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Only cowards beat their child

Agency Network: 
Published/Aired: 
July 2011
Save the Children Ambient Ad -  Only cowards beat their child

Description

The problem: Every year, approximately 30.5% of children are abused or neglected, but less than 1% of incidents are reported. Ignoring child abuse makes it more acceptable.

Solution: Our specially designed human punching bag will be hung in busy public areas to highlight the problem of child abuse and help correct the widely held misconception that “Children can never be successful if you do not beat them”. This graphic display will not only educate the public on the rights of children but also remind them to be alert to child abuse and report it.

Ambient advertisement created by Linkus, China for Save the Children, within the category: Public Interest, NGO.

Caption

Only cowards beat their child

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rabbitz's picture

the line should be " Only cowards beat their child at home"

rabbitz
Activity Score 464
AD MAN
simonds08's picture

but those that beat their children in public are not cowards?

simonds08
Activity Score 598
船蛆's picture

yes!

船蛆
Activity Score 20
james sui's picture

good idea!

james sui
Activity Score 2
站在水中央's picture

good idea!

站在水中央
Activity Score 3
TexasH's picture

You obviously really like your own idea. :)

TexasH
Activity Score 365
copywriter
Dharmesh aka danny's picture

It has that bent of making you think over it again and again.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

RonVerse's picture

this idea has been done before

RonVerse
Activity Score 207
dominantic14's picture

done before a lot

dominantic14
Activity Score 63
Art Director
fotdot's picture

So poor.

fotdot
Activity Score 673
Creative Director
kalpesh78's picture

Idea is poor, execution is lovely. this should be in a gym and not out on the road...

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

joelapompe's picture

done to death

joelapompe
Activity Score 3857
leoparylee's picture

沒種的打小孩

leoparylee
Activity Score 117
Hadrons's picture

good execution

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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