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Published/Aired: 
October 2008
Saudi Bowling Competition Ambient Ad -  Bottles

Description

Ambient advertisement created by BBDO, Saudi Arabia for Saudi Bowling Competition, within the category: Recreation, Leisure.

Advertising Agency: Impact BBDO Riyadh, Saudi Arabia
Creative Director: Ahmad Beck
Art director: Bobby Saguisi
Copywriter: Ziad Chehab
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sneakyhands's picture

I'd rather the bottles be a flat graphic that i could roll a shopping cart over. also, if the other end of the aisle doesn't look like the end where you'd release the ball, then it should.

sneakyhands
Activity Score 1857
Copywriter
kurtberengeiger's picture

I agree with sneaky.
And then I would have liked to see a real bowling ball packed in the refrigerator display at the end of the aisle. ;)
But in any case it's a nice idea.

kurtberengeiger
Activity Score 7323
Copywriter
Bah!'s picture

It's so clearly fake it actually makes me ill.

Bah!
daniel_glezmilan's picture

www.danielglezmilan.blogspot.com

Good idea, and also super fake.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

mubierna's picture

Las botellas difitultan el paso así que las patearía.

The bottles would make me hard to go through, so I would kick them.

mubierna
Activity Score 10
Toulouse Lautrec
whitespace's picture

the best part... they put a 'results' section to make it look as though this was done before. liars.

whitespace
Activity Score 1953
Creative Director
Guest commenter's picture

fakeissimo

Guest commenter
Dale's picture

How does this tie into their nocturnal habits?

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

pixelbomb1's picture

can you say... lawsuit? oh wait you're in Saudi. sue them they cut your balls off!

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Guest commenter's picture

clever

Guest commenter
des4graphic's picture

clever (2)

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

brain123's picture

I bet the guy in the picture is part of the agency's creative team...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest commenter's picture

hahahahaha! I'll sell my barrel of oil on that statement.

Guest commenter
Wyvie's picture

OHS issue! All it takes is one person to not notice them and slip over... Not to mention it just plain gets in the way.

Cute idea, but not terribly practical.

I like the idea of the flat image. You could even make it one of those ones that looks like it's 3D from the other end of the aisle (but ends up being three metres long). That'd be much cooler and practical than "some idiot came by and put bottles in my way".

Wyvie
Activity Score 76
mikepants2005's picture

And what happens when a customer mistakenly puts the bottles back on the shelf? Lol
Lame ass idea!

mikepants2005
Activity Score 504
Copywriter
Guest's picture

there's no such thing as riyadh bowling stadium! wtf!

Guest
Guest's picture

nice idea, but very very bad execution...

First of all the prospective for "Saudi Bowling competition" is sooooo wrong... it is actually tilting right words. Then for bottles the had to print them following the same prospective as floor sticker not putting them like this on floor, its so disturbing. Lastly they should have used the background to look like part of bowling alley...

Guest
sale72u's picture

I love this idea

sale72u
Activity Score 2
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