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Agency Network: 
Published/Aired: 
October 2008
Santafe Zoo Ambient Ad -  Rhino

Description

Ambient advertisement created by TBWA, Colombia for Santafe Zoo, within the category: Recreation, Leisure.

Caption

Night guided tours.

Advertising Agency: TBWA Colombia
Creative Directors / Art Directors: Javier Bernal, Felipe Hernández
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Crisp One's picture

cool idea, i just think its funny you put this kind of distraction at an already high traffic area

Crisp One
Activity Score 2005
Other at New York
Copy_Can's picture

Kids will love this ad, especially when they're out roaming the streets at 2 am.

Copy_Can
Guest commenter's picture

Nice idea, well done.

Guest commenter
Guest commenter's picture

i like the idea, do kids in Santa Fe run around long enough in the night to see the ad?

Guest commenter
Quietglover's picture

I think it's dangerous...

Quietglover
Activity Score 59
max miranda's picture

Great idea...

max miranda
tototwiga's picture

So, you're only communicating to your after-hours audience? Wouldn't the target audience, parents & children, already be at home during these hours. Too clever for your own good, me thinks.

tototwiga
Activity Score 153
Toto
clairec's picture

This is outdoor? The copy is tiny, how on earth are drivers going to read that in the time it takes for their headlights to flash over the silhouette? Bad execution.

clairec
Activity Score 256
Guest commenter's picture

Please, let me know where is this Zoo? In Bogotá, Medellín? I like go overthere.

Guest commenter
Chad's picture

Specially, cause I can't see (maybe, anybody can) the contact info niether in "The high traffic places" niether in this image. Sorry, but is so difficult read.

Chad
Activity Score 441
Art Director at Creative-Art director
Guest's picture

seguro este anuncio lo veran mas los vendedores de coca de 6 años!!!!

Guest
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