Agency Network: 
October 2008

Ambient advertisment created by TBWA, Colombia for Santafe Zoo, within the category: Recreation, Leisure.

Night guided tours.

Advertising Agency: TBWA Colombia
Creative Directors / Art Directors: Javier Bernal, Felipe Hernández

Comments (11)

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Crisp One's picture
Crisp One
Activity Score 2005

cool idea, i just think its funny you put this kind of distraction at an already high traffic area

Copy_Can's picture

Kids will love this ad, especially when they're out roaming the streets at 2 am.

Guest commenter's picture
Guest commenter

Nice idea, well done.

Guest commenter's picture
Guest commenter

i like the idea, do kids in Santa Fe run around long enough in the night to see the ad?

Quietglover's picture
Activity Score 59

I think it's dangerous...

max miranda's picture
max miranda

Great idea...

tototwiga's picture
Activity Score 153

So, you're only communicating to your after-hours audience? Wouldn't the target audience, parents & children, already be at home during these hours. Too clever for your own good, me thinks.

clairec's picture
Activity Score 256

This is outdoor? The copy is tiny, how on earth are drivers going to read that in the time it takes for their headlights to flash over the silhouette? Bad execution.

Guest commenter's picture
Guest commenter

Please, let me know where is this Zoo? In Bogotá, Medellín? I like go overthere.

Chad's picture
Activity Score 441

Specially, cause I can't see (maybe, anybody can) the contact info niether in "The high traffic places" niether in this image. Sorry, but is so difficult read.

Guest's picture

seguro este anuncio lo veran mas los vendedores de coca de 6 años!!!!